Earnings of American Eagle (AEO) (AEO) Earnings K2 2025

American Eagle said on Wednesday Partnership with Sidney Sveenei The date is the date of the “best” advertising advertising campaign while announcing the fiscal earnings of the second quarter who beat expectations.

The company is spraying, However controversialThe campaign with the star “Euphoria” led to some criticism and glitter, but launch, connected to a recent partnership with a new fiancé Taylor Swift Travis Kelce, She led to a new acquisition of customers and positive traffic across the canal.

The American Eagle stock caused more than 20% on Wednesday Wednesday.

“Autumn season is at the positive start. Raised stronger marketing campaigns and Sveenei and Travis Campaigns, we have seen Uptick in customers, engagement and comparable sales,” said Director of Jai Schottenstein in News. “We look forward to building our progress and constant forces of our iconic brands for maintaining higher profitability, long-term growth and shareholder value.”

The company also reissued its full-year guidelines after The withdrawal was earlier this year. He now expects to compare the sale of approximately flat, better than 0.2% decreasing analysts, according to StreetCactunt.

He still expects the rough margin falls in the last year, but she gave key changes within its appearance for operating income, which carries the burden of tariff impact. The company now expects its entire Operational Revenue to be between $ 255 million and $ 265 million, down from the previous range between $ 360 million and $ 375 million.

Here’s how the American Eagle performed during the quarter compared to what Wall Street predicted, based on analysts by LSEG:

• Earnings per share: 45 cents are expected compared to 21 cents
• Revenue: 1.28 billion dollars expected in relation to $ 1.24 billion

The company reported net income for a three-month period that ended 2 August 2 is $ 77.6 million, or 45 cents per share, compared to $ 77.3 million, or 39 cents per share, a year earlier.

The sale fell to 1.28 billion dollars, it is a little for $ 1.9 billion a year earlier.

For the current quarter, the American Eagle expects comparative sales that will be up in a low one-digit scope, better than 0.9% analysts analyst, in line with the streets. Expects the same trend during the fourth quarter.

So far this year, The performance of American Eagle It takes misdemeanor fouls, tariffs and unsafe consumers more selective when you spend money on products like clothing and shoes.

To turn things, the American Eagle started your campaign with SweeNei before the crucial run at school, but in a way it also fueled when it was encouraged than the customers were encouraged.

Slogan American Eagle chose the campaign – “Sydney Sveenei has great jeans” – they stated some long criticisms to say that the note was twice as prone to eugenics. Meanwhile, they celebrated the campaign on the right, the leading president Donald Trump To measure and call the “hottest” ad.

It is widely, the campaign has also faced the pressure of some who said that the ads were excessively sexualized and without contact, leading them to be asked in which the type of consumer company targeted.

The campaign launched 23. July at the tail end of the fiscal second quarter of the American Eagle, but the company said that success has so far, despite the suppression he has received. Sveenei Campaign, together with the partnership launched by Kelce, has led to “significant improvement in business” with a compass so far this quarter in medium numbers. The American Eagle said he received 700,000 new customers and that the traffic over the channel is “consistently positive” throughout August, despite some reports of news that point to the opposite.

Sweeney Campaign has led to a tramburite seller, two-digit traffic growth and increased consciousness and engagement, the company announced. Sydney jacket was sold out in one day and Sydney Jean, a customized style that donated 100% revenue in the line of text crisis, which provides support for mental healthy, sold out in one day.

Meanwhile, Launch of American Eagle with Kelce, Cansas City Chieds narrow end, day after he announced his Engaging on a pop starThey drove three times more sales in one day than past associates in a week, the company said. Many items, especially who carried Kelce and his colleagues of athletes, sold out.

The partnerships of the American Eagle with Sveenei and Kelce emphasize the work retail to remain relevant to consumers and slits noise because consumption remains soft.

Also faces solid competition than peers Abercrombie & Fitch, Void and Levi’s. Recently Gap has launched its Campaign “Better in Denim” In addition, Katsiei and Kelisova 2003 hit “Milky Cake”. Meanwhile, Levi had a current campaign that is in progress Beyonce Although Abercrombie took over sports focus and teamed up with the NFL.

The complex challenges of the American Eagle is uncertain Tariff environment. The American Eagle is working to reduce its reliance on China to less than 10% this year, but also has a difficult presence of production in Vietnam and India, who were the subject of reciprocal tariff.