Did New York City get Erewhon Trocery Store? Maybe.


Heat

Comically expensive and preferred food store Erewhon could expand its west coast imprint in New York City within the development of the Fashion Designer Ronnie Fieg in the village of Greenvich.

Key facts

Fieg, who created Marka Streetwear Kith, this week was shared draft For one floor of the Kith Ivi / Padel 609 project, it was topped to 609 Greenwich Streets – and included a section marked “Erevhone”.

Floorplana for part of development is set to be a private club for a racquet Padel on three floors, including seating, boutique, gym, wardrobe, sauna, pair, Hammam, cold and érevhon, which would be the first brand location.

The space allocated to Erexhon in the plan does not look large enough for a full grocery store like brand in Los Angeles, but the brand is most famous for its high dollars (often real in cooperation with famous personalities) and Construction management The company that projects behind Kyth Ivi projects explain “Bar juice” in detail.

Neither Fieg nor Erewhone responded to the request forbes for a comment on the project on Tuesday.

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Key background

The Erevhone Marka started in the 1960s in Boston unique health foods, but now operates exclusively in California, where there are 11 stores and is known as the organic luxury groceries known in the sky of high price. In recent years thanks to cooperation with the stars like Hailey Bieber and Kendall Jenner (and, of course, social media) Brand became the Žarice Tourist destination Synonymous with what the Times in Los Angeles described like a “great La Life.” “Guess the price” has b

come popular in tiktok and see that visitors will show the product on food shelves before they discover its price $ 10 per pond for green ring peppers, $ 14 for a 25 ounce bottle “hyper oxygened” water and $ 30 For eight “luxury” ice cubes. The store is popular with famous personalities, and those who are observed in the passages included Kilie Jenner, Kourtney Kardashian, Mahthazz Kelly, Shawn Mendes and Matti Healy.

Large number

$ 23. It’s so much “Short n ‘sweet“Smoothie, part of co-operation with Stolar, cost Erewhone Stores last summer. It is made with oatmeal, manga, pineapple, dust, and add-in-a-day agent called for $ 99 million. Olivia Rodrigo’s 18 USD Southie, Kendall Jenner’s 23 peaches and $ 23 creams, and most famous, Hailey Bieber is a $ 17 strawberry agreement. At the height of their popularity in 2023. years, Erekhone export I am selling 1,200 to 1,500 Bieber’s smoothie a day.

Further reading

ForbesIs Eremon, from his smoothies, successes or dollars of dollars?ForbesSmoothie Strategy: From Rhode to Summer Friday, Branded Collaboration Juices are a big dealForbesEREVHON MARKET Supported Barcode raises $ 2.2 million how the flow of contracts in functional drinks raise steam





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