Cracker Barrel faces social media tires on a new logo, refreshing the brand

Social Media users are not satisfied Cracker Barrel Stara rural shopThe new logo, calling it “soulless”, “Bland” and “generic”, since the restaurant chain presented him on Tuesday as part of a growing brand refreshment.

The new logo removes a picture of a man tilting on a barrel that was prominent in the original, leaving behind only the words “Cracker Barrel” on the yellow background. The phrase “Stara rural shop” was also made.

The company announced that the colors in the logo were inspired by chain eggs and biscuits.

The change is part of the “strategic transformation” for the revitalization of the brand that began in May 2024. years. Under this mission Refresh Racker Barrel Refrence includes updates for visual elements, restaurant spaces and food and retail offers.

Cracker Barrel said In March, they continue to maintain the “rich history of the brand country” and “authentic Charm that made the brand kissing for generations of families.”

“We believe in the goodness of catering catering, the spirit that always defined us. Our story has not changed. Our values ​​have not changed,” said Major Marketing Officer Sarah Moore.

The restaurant shares closed approximately 7% on Thursday, but they returned lightly on Friday.

However, many social media users criticized a new logo, especially those in conservative circles. The president’s son, Donald Trump Jr.reinforced a mail On Wednesday, the change in the logo has led the entire Julie Fels Masino to erase the American traditional aspect of branding and made it more general, as a way of relying on variety, efforts to variety, capital and efforts.

Robby Starbuck’s Conservative activist added his comment on Thursday, writing in a Mail on social media“Good morning @CrackerBarrel! You are just going to learn that insignificance really doesn’t pay.”

The request is not limited to conservatives. Official X’s Democratic Party Account wrote On Thursday, “We think Also Cracker Barrel Rebrand did you.”

The company has a relatively small market hat of about 1.2 billion dollars compared to other restaurant chains.

Customers also complained about social media about the internal redesign of many restaurants Cracker Barrel, saying the new decor favors more sterilious and modern style due to tried and true sense.

On the last earnings of restaurants in June, Masino said that Cracker Barrel finished 20 remodel and 20 refreshments. She said the company would share more information on the reorientation initiative in September.

“Employees have given us great feedback on the work in those newly rearranged and refreshed guests who still tell us that they are easier, brighter, more welcoming and enjoying them,” said Masino on them “” Masino enjoyed them. “

Cracker Barrel is not the only stock to see large swings based on political functions.

Earlier this month, actions American Eagle grew after Trump has posted If the ad contained in Sydney Sveenei, who faced significant pressure on social media on the left, was the “” hottest “ad there.”

Back in 2023 years, Anheuser-Busch Inbew faced with a heavy critique From conservatives after cooperation between the light and social influence of Dylan Mulvanai, which is transgender.