Bačva Bačva Bačva After the restaurant chain rejects a new logo

Actions Cracker Barrel Stara rural shop Rose 3% Wednesday after the restaurant chain said It would take it His new logo and return to the original, in the middle of the prefect criticism of social media users, and even the president Donald Trump.

Stock moves on Tuesday evening and on Wednesday morning, he brought Cracker barrel of actions near the return of his original losses since the first logo announced last week.

“We thank our guests to share your voices and love to the cracker. We will listen, and we will go and remain our” old timer “,” in the statement “in the statement” in the statement “said in the statement.

The switch has occurred only a few hours after Trump has been rebranding, writing on the social media “Cracker Barrel should return the error, admit the customer’s response error, and the company’s response better than ever before.”

After the message trends, Cracker Barrel shares were more than 6% on Tuesday close.

Trump congratulated a company in a social media place later on Tuesday night after the announcement that the original logo will remain.

“Congratulations’ barrels for cracker” to change your logo back to what was. All your fans are very appreciated. Good luck to the future. Make a lot of money and, most importantly, make your customers again make your customers again. “Post Read.

Taylor Bodovich, Deputy Chief of White House Staff, also said in a Mail to K If he had talked before with the company earlier in the evening, and Cracker Barrel thanked President for weighing on the issue.

The proposed redesign of the logo, which announced last week, removed the image of the restaurant “Uncle Herschel” on the backrest that was highlighted in the original, leaving behind only the words “Cracker Barrel”. The phrase “Stara rural shop” was also removed.

The colors, which the company said it was inspired by the eggs and biscuits of the restaurant, remained close to the original.

Social Media users were Fast explosion The new logo, inviting it “generic,” “heartless” and “BLAND”. Conservatives Special the accused restaurant chain to “wake up”, work with classical American branding.

The $ 1,000 adult survey over the weekend revealed that 65% of Americans are aware that a new logo and 76% prefer old.

Company the background turned In a statement on Monday, saying that it “showed us that we could do a better job we and who we were always.”

Cracker Barrel said repeatedly that the new branding would not change the basic values ​​of the company.

“There was always on Backer – and will always be – about serving delicious food, a warm welcome and kind of hospitality that feels like a family,” she read the statement from Tuesday night. “As a proud American institution, our 70,000 diligent employees are looking forward to welcoming you in our table soon.”