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Katseye was introduced in Gap Denim, for retail most recent ad campaigns “Better in Denim”
Kindness: A gap
Is the verdict still outside who has great farmers? If this is the case, the new player entered the chat.
Jap’s “Better in Denim” Campaigns nodded by premature Augths and return a little increase in denim with a 90-second place that has taken over 23 million performances on tiktok to today and that does not lose money. To achieve this, they witnessed the Global Girl Group Katsie that the heart and soul of the content was inspired by I2K, who feels fresh and freely, turning its hat on the brand in dance and visual identity, especially their monochrome background. It all happens to moving, jumping, dancing and moving in a denim, showing flexibility and mobility that can be achieved.
Who is Katseye?
Katsie, a dance group that debuted 2023. at Netflix’s Dreams Academy. Known for their viral dances and to their ability to bridge and connect cultures through K-pop lenses, Katsiei built global monitoring of more than 20 million people throughout different social channels. In June 2024. their single “touch” became a popular hymn in tiktok. A year later, their second EP, beautiful chaos, hit number 4 at Billboard 200, establishing them as a global pop act.
Katseye is the realization of youthful diversity, style and individuality that Gap has long been looking for a champion long time ago. Behind its asceticism, six members of the group, Lara Raj, Manon Bannerman, Megan Skiendle, Sophia Laforteza and Yoonchae Jeung – Hail from various countries, including Philippines, South Korea, Switzerland and the United States.
For the brand, this campaign has generated Over 100 metal speeds of 2025 times, at 2025 fees of engagement, Previous shaping of previous campaigns As “feels like a gap”. For Katsie, this moment is somewhat a manifestation of their developing presence in fashion, which appeared at Spring-Spring-summer, New York New York Mode York, and in Fendi’s centernal campaign for centenary Fendi 2025. Years.
Katsiei on stage on “Debije: Dream Academi” – Live Finals in KSR Studios 17. November 2023. in Los Angeles, California. (Photo Christopher Polk / Billboard via Getty Images)
Billboard via Getty Images
A subtle shade in the American Eagle?
This rollback didn’t happen in vacuo.
In many ways, this place is an open and concealed response to the American Eagle-Eagle rippers and their recently published jeans containing Sydney Sveenei.
Last month, the American Eagle came in hot with a range of ads with one of the most popular American stars. Sidney Sveenei, 27, launched her new cooperation with retail, called “Sidney Sveenei has great jeans”. While intended to celebrate “all-American denim, critics accused him that they were excessively and drawing genetic inuendo. Backlash was quick, with users who marked it “Rage-Bait Marketing” eventually caused social media experts.
From Southern Chinese Morning Post on Daily mailand Vanity fair to Eg – Stores in times of time zones, age brackets and vertical industry are all chops on their thoughts, prospects and symbolism of AD. On social media, the Ad has become a conversation about tiktok, X and Instagram With influences and everyday people eagerly recorded videos to share their opinion, and as long as they reproduce an advertisement for their users to see, of course. Even President Comment!
What is it about?
The full / double moment of the language between genes and jeans, a crossroads of visual identity and sexual appeal and a beautiful privilege of “traditional” beauty.
Where the American Eagle danced on the line of polemics, the gap moved in the second direction, built on joy, movement and inclusiveness. Kelis’s use ‘ ‘Milkshake’ As a soundtrack – “Damn, it’s better than yours,” she seemed to put a certain weight in the American Eagle on her American Eagle.
Sydney Sweeney looks at his latest campaign for American Eagle.
Kindness: American Eagle Instagram
Competition is healthy
In addition to America, it is locked in a cultural battle that does not show that indulge in fertile possibilities for brands and talent to express their point of view and their perspectives on the topics of the day through creativity, commercial efforts and social generations.
The conversation back and forth through the public opting for public opinion is not only smart, but it also allows conversation to adapt, build and made to target different audience through new corners of relevance.
See Gap Inc. Enter with a full trim range – from low cut to high and skinny paginja – it has been talking to the American Eagle campaign, but in some way they talk through it, screaming difference not saying one word at all.
I look forward to the next round and I can create creatives with the best farmers win.
