Edward Suspicious goals to re-invent fashion magazines with EE72

Julia Roberts Set the internet into the fire this week when its first autumn fashion magazine was presented. The star “beautiful women” and “Notting Hill” photographed the wearing Blazer Phoebe Philo, in which he boarded a great film star we expected from the season.

But it was not one of the usual suspects like Vogue, Harper’s Bazaar or V that landed in Roberts. It was a former Conde Nest editor Edward is uncomfortableThe celebrated magazine creative who was operated by the British mode for six years, which is on the first cover of its fashion endeavor Ee72.

Once the editor of the US government was once and appeared on the margins of the documentary documentary language of the RJ Cutler “September issue”, about the demanding world Ana Vintour and the production of the famous annual issue. He came to his end of 2010, where he was under his own, British mode rose to prominence (even how the pressure fashion speculated its skill in the superb talent – such as Adela and Billie, will host the domestic edition of “snacks).

During his career, the industries caught him as a successor to Vintour. He was leaving 2023. year on the heels of the lost “struggle of power” with a well-known editor and Conde Nast’s main content officer, The reports said. Vintour, 75, only recently departed from everyday editorial operations at American Vogue (appointment of Chloe Malle, a long-term employee and daughter of actor Candice Bergen, as the director’s editorial board).

Last, who did not comment on the last time he talked to his old boss, returns to the scene with the publication that hopes to be dripping his former publishing home. Printed product, 72 magazine, will manifest as a quarterly publication. Daily media platform, Ee72Will live online. Simone Oliver will launch editorial content, and the session of the Aqua Aqua Aqua Aqua is on board as a co-founder.

With what he was talking Variety About everything fashion, culture and permanent printing power.

Why this endeavor, at this point in your career?

I worked for the Great Editions Vogue – Italian, British, German, you name it. I worked for the magazine ID. But my whole career really led to this. I wanted to create something from the mast, something that is based on the principles I believe that one of them is one of them and that I can be free and do what I want to do.

What does empathy mean to you, in terms of this new product?

Well, representation is important. I believe I’m asking a company in which all voices are welcome. That’s what he loved in my career, and that is now important now than ever.

What do you think Andre Leon Talley – who had famous relegation with Vogue – would say about this moment?

Andre was always my champion. When I went to Briton Vogue, the letters they sent me – that I broke the glass ceiling. He was so proud of me. I think it would be very excited. If he was here, I would follow him to contribute and write for us.

Your first edition will be a free ad. What does he think there?

The first question is dedicated to creativity. It will be continuously (by ads), a journey in which we look close Why our subjects entered your chosen industry. Pairing amazing images with amazing minds. We are placed at the crossroads of beauty, fashion and culture. Culture is so important to me.

How did you land Julia Roberts for the first cover?

Like most people, I grew up I just love Julia Roberts through my movies. She was there in most of our lives. I always remember when I was in British mode, I went to Julia Roberts on the lid so many times, but she is so low. She doesn’t do much. For some reason, when we called for our launch, it agreed to do it. We shot with a beautiful lid and we arrived as friends. It is a modern woman – unfiltered, timeless and empowering other women. When I was leaving (British Vogue), I told her if I ever do something else, I want her like my first cover. She thought I was kidding.

How important are the data from Hollywood in the fashion editor world these days, as muze or subjects?

Culture has always been my most interesting thing. Yes, I have a fashion background, but what moves me is a movie, music, architecture, food, you call it. Every magazine I have, he will have that element of Hollywood. I couldn’t do it without my great friends. You know, from 40 they gathered for my last cover (in British Vogue). For this first edition we have Oprah, we have Guineth Paltrov, Luca Guadagnino. It excites me very much.

I believe that you have had in an interview with the recorder in the past 15 years. Can we expect us to see her in EE72 soon?

My relationship with Beyonce is so special. I’m such a fan, I have so much respect for her. Watch this area.

My friend reminded me that the universe in which Hillary Clinton became President in 2016. year, he appointed Anna Vintour as the American ambassador in the UK and took over America Vogue. Has it ever seemed in the cards?

My time was so great. I went when I wanted to go, I felt like I said what I need to say. I brought representation in fashion. When I started, people said black and brown models could not sell magazines. I was very, very happy with my work there, and now I’m so excited to focus on this next chapter. I can really establish the most amazing creative in the world. But yes, Vogue gave me an amazing platform.

Vogue just announced a change in the guard with Chloe Malle, what did you do from it?

I can’t really speak for what happens in Conde Nast, I’m left over for almost two years ago, but I’m excited about what I’m doing now we can tell.

Discuss the EE72 structure, which will be quarterly printing and living online.

The company consists of 3 pillars. There is a platform that is a living organism, the heart of the company. It will be uniform, editorial led and bring all content, trade, community. We also need something I guess I’m familiar with a request for printing. Everyone said, “Printing is dead!” But I wanted a three-month magazine who honor the narrator and pay attention to seasonal themes. People frightened when Kindle came out, but she had the opposite effect (in the book market). I want to create a space in which we rescue the brightest culture in the form of stars. The last pillar is our creative consulting hand. We will deal with external clients and will be a commercialized expression of EE72. Between all this, we will courier “Cultural Capes” – Work with Brands on Video and Trade. It will also help our great features to become short movies or podcasts.

There seems to be a lot of reputable media priority capabilities to be nymble. You never considered a monthly publication?

People advised me to buy a title that exists, but he is currently dead and invent him. But I said no, I want to create something from zero, something new and exciting that allows us to turn around when we need it. Something did not dismanty with history. Something free.