Why is spotify and you don’t have anymore

MOreni rather than halfway through 2025. years, spotifying and other platform for Western music is yet to start a lot of “superfen” or “super-premium levels, which is to ask questions about the delays and speculations that will fall together in the offer of higher prices.

One option is turned off on Wednesday (11. September) When Spotify announced Arrival of high quality, without losing sounds as standard PERK for subscribers. The named HiFi, audio bid was first published in 2020. years, but has seldom seldom mentioned spotified managers in years. A few years ago, HiFi may have looked like a reasonable part of a high-price-targeted price level. But today the better sound quality has become a regular characteristic, not a separate perk. The Amazon music began to offer audio without losses in 2019. Without additional charging with the launch of Amazon Music HD. Apple Music did the same when he debuted the Dolby Atmos with spatial sound 2021. years.

The topic of the conversation for years, the Superfenski Streaming has picked up interest in recent years as labels and stratform streaming, they try to compensate for the slowdown of flow growth in most worlds. Streaming income exploded during a pandemic and maintained momentum on increasing platform prices. That double digit growth faded lately. Riaa Midiear Figure Published on Tuesday (9. September 9) showed that the subscription income in the American search increased 6.3% from the period last year, while free streaming fell 2.9%.

Companies have started teasing superfanship in 2024. Spotify the whole Daniel Ex We’ve crossed a short mention of the word “Superfano” last year in “Playing around” with a prototype in February. And Universal Music Group (UMG) speaks of superfans to convey the layers since last year; In March, the Main Digital UMG Officer Michael Nash said the company was In conversations with All streaming partners – not only solidify – about super premium levels.

Given the huge number of superphones, offering the same service to all subscribers, it is effective leaving money on the table. There were about 820 million subscribers around the world at the end of 2024. years, According to Midia researchAnd a 20% conversion rate would produce more than 160 million potential superfan subscribers. Matality, Luminate estimates that superfans – defined as people who follow artists and their content in five or more ways – make up 18% of music listeners and more tolerant is to increase price prices from the general population.

But after all public statements, spotifications and other western wheeling platforms have yet to start superfan level. In fact, waiting could be longer than expected. In August, spotify the main business officer Alek Nordstrom He said how high it emphasized high standards for starting a new product. “We’re surprising, but it takes time,” he said.

The only superfan flow on the market comes from Chinese Tencent Music Party (TME). Super VIP level, which costs about five times more than a standard subscription, offers high quality sound, early access to concert tickets, exclusive downloads for digital album and collectorship goods. From 30. June TME had more than 15 million Super VIP subscribers, which is 12% of all subscribers.

There is a long list of remaining features that could find their way to superfensine platforms for Western currents, numerous experts say BilbordIncluding early access to music, concert tickets, goods, deeply from coaches, non-musical content from artists and exclusive access to artists through virtual meetings and greetings with fans.

The MusicVatch market research company surveyed consumers about their interest in different characteristics of streaming services. Док се анкета није питала о суперфенским слојевима или спремности да се плати додатно, резултати су показали да су потрошачи највише заинтересовани за висококвалитетни аудио, рани приступ концертним улазницама путем апликације за стриминг, оригиналну верзију песама и попуста на робу у робу МусицВатцх Russ Crupnick. Exclusive music, early access to music and live streams is also ranked high.

Similarly, MIDI research research found that early access to music and concert tickets offered by a favorite artist is the most function in demand for monthly subscription service. “This makes sense to me,” he says Tatiana CirisanoMIDIA’s VP Music Strategy. “In the world where music and social media content are ubiquitous and available for free, the value is assigned to achieve exclusive or early access to things that are preferred things.” The content that deteriorated with the school-based scholastic, probably because the fans are already supplicated in such videos about social media, she adds.

The fans have already shown that they are willing to be expensive to their favorite artists. Concert tickets in demand can be easily moved from hundreds of up to thousands of dollars, and the official T-shirt can easily bring more than $ 50. Streaming, compared, costs about $ 130 per year. “IRL is which most superfan values ​​are located,” says Vickie Nauman Music consulting capital.

But whether Perk digital, physically or experiential, experts say that many possible components of superfan streaming levels, questions, questions, logistics obstacles or practical problems.

While streaming platforms can swallow huge amounts of music and meet the interests of hundreds of millions, in the real world does not scales and unmanly. The virtual meeting and greeting with an artist, for example, is an offense event – an awkward apartment for a platform built in equal access to music. What more, artists may not want to invest time in Supperfast Perks. “Artists should already hire fans on social media, applications, email, live and through labels,” she says, and really just want to be artists. ”

Many of these possible superfans perks would also require negotiations with new parties. For more than two decades, streaming platforms had two main counter-worlds: labels for recording and publishers of music. The two sides are negotiating licensing arrangements that allow platforms to offer unlimited access to large music catalogs. The offer of perks related to goods, tickets, meetings and greetings or negotiations would need negotiations with countless artists and require unique licensing agreements.

Merchandise has several benefits but says, says AndrewCEO STESCO CONSULTING GROUP. “I think it’s something probably easier to negotiate and could have global parity,” he says. But concert cards, perk often gives credit card customers, require serious negotiations and present logistical obstacles, added in steens. “It is very difficult to do, especially on the global side. I think there will be a lot of one-time,” he says – unlike ticket offers that meet a wide strike fans. Giving fans The possibility of remix for remix is ​​an interesting possibility, adds, and there are already numerous startups in space.

By offering exclusive music superfan subscriber or early access to music, it could also be problematic, so that they would both violate a long tradition. Streaming exclusives used to be common, but they became Rarer after General Manager Universal Music Group Lucian Grainge finished the practice In 2016, instead, recording labels and platforms usually have one date for new albums, which maximize the performance of the first week and also limits any piracy that would produce from the old date of release.

Giving a superfan subscriber Early access to some images could also alienate some customers, notes cirized. “There is also a concern that current subscribers will be disturbed if they are taken away from them – giving higher subscribers earlier levels with current subscribers who have the feeling of having late access.”

Potential problems with Superfan offers are expanding all ways to re-teach people how to use the application. Consumers are accustomed to the platform subscriptions to all of you can eat you that integrate music, podcasts and sometimes audihalls and videos. New functions can be integrated into applications, but will need to be included differently, “so this is not a small lift,” says Nauman.

In the worst case, the superphani that is set to their favorite artist will not see the value in some perks. “” Why would I pay for that when I was already wired in artists? “” Says Crupnick. “‘I know where I can find myself. I’m going to their shows. I know where I can get tickets.”

In the end, Crupnick adds, the streaming point for Striming will need to decide what kind of person they want to target. Superfan spends money on maps, Merch and music. “Superstreamer” simply flows the most music.

Whatever the products eventually see that the light of day will reflect the type of consumer, a streaming platform target. Since Superfan is switched over the flow of favorite artist music; It also means to attend concerts, shopping goods and accompanying artists outside the application flow. But streaming platforms could simply target superstreamers and focus on the flow experience. Of course, if the answer for efficient targeting of musical highest consumers was simply, more superfeny bids on the market will be today.