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There is a marketing practice called anchoring, where a mediocre product is offered in a similar price, which manufacturer actually wants to sell. Of course, you can Buy a basic model, but the next model above, for just $ 50 more, offers so much more that they buy cheaper to feel like a bad job. Apple is not a stranger to this practice but I think it’s iPhone Air is a rather extreme example.
Apple’s iPhone Strategy has been focused on four models in recent years: To-year model, its pro brothers, and then greater variants viewed. This year is a base version plus the size of the base model in favor of the iPhone AIR. It is a dramatic thinner phone, which comes in a depth of 5.64 mm compared to regular iPhone 17s 7.95 mm. It has a stronger chip, packaging Apple’s Flagship A19 Pro compared to regular iPhone A19. Oh, and has a 6.5-inch screen, slightly greater than a 6,3-inch plate of 17 inches. But those are the only advantages.
The phones became larger and larger during the decade and every time consumers bought them. The SMise iPhone has killed an idea of a large number of people slaughtered for the handset less than five centimeters. But I’ve never heard anyone clump for the thickness of their headset, since these facilities must also keep them comfortably in hand. Consequently, the main reason for the existing reason of the air is, basically, the one who offers a bunch of compromises to achieve the goal of asking it.
In fact, it becomes embarrassing when you insert the air in Side warning comparison With the base model iPhone 17. The handset has a slightly smaller screen and is “just” using a regular A19 chip, but in every other metric is a far better phone. It has a larger battery and longer promised runtime, double cameras with 48 megapixels over one air lens. But while the air remains from $ 999, you can pick up iPhone 17 for $ 799 with a storage of 256 GB, which I think it’s theft. In any logical world, the iPhone Air would not be another look with 99 percent of customers.
Of course, like MacBook Air, this will be the form of the iPhone to come. You can already see Apple’s desire to reduce the factor of the form and technology inherit in the ditch like physical SIM cards. It will not take long before these changes encounter the rest of the iPhone line as users give Apple’s desire to exclude things. It is twice as obvious that the air lays the foundations Any planned apple foldingAlso, given that Samsung and honor release the preferences that measure 9 mm thick when they are closed.
But I call everyone else to restrain the desire to spend $ 999 to their hard earned to be a beta tester for Apple’s hardware plan. Of course, I’ll probably buy iPhone Air 5 (or 22), but probably just because I have no other choice.
