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Remember a few years ago when Apple is convinced that we would all spend a great deal to upgrade to iPhone 16Just to access my apple intelligence? That was funny. Apple better not try again to try again iPhone 17.
This week will be a new iPhone. Tomorrow “Avse dropping “Apple eventWe expect to see IPhone 17 setting (which could include a new ultra-thin model called 17 air), New air drives and new Apple Watches. It must be noticeably, but I will keep my closely eye as Apple talks about AI.
Despite the introduction of Apple intelligence on an annual basis Conference on working with VVDC Last year, Apple struggled to keep up with and innovation. Many of Apple’s AI features displayed on VVDC 2024 were released Little Fanfare or Defined for the following software updates. Apple had to Pull the advertisements Showing more advanced AI tools that did not publish publicly. And we are still waiting for some promised upgrades as well as an AI Enabled Smarter Siri.
Meanwhile, competitors like Google, Samsung and Microsoft quickly integrated AI into each aspect of smartphones, laptops and standalone devices.
Apple is not a stranger to be late for the game. Android fans like to point out that many new IOS characteristics are tools android phones had years. But the talent of the package management company, regardless, it seems that in this AI race is absent. Apple’s focus on AI even even asked for, with his “Discouring Creatives” iPad Commercial It caused an indignation from the creator itself that the company was trying to sell.
I have no problem with the technical company that needs its time to specify the product, especially when it is as controversial and ubiquitous as ai. I have a problem with a technology company thinking that One Software Upgrade Aid is a reason enough For me to cough my hard earned money for trade with my device.
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When I decided to upgrade my iPhone last fall, it was also for other reasons: better battery life, improved camera and faster power for processing. My experience was not unique. Only 11% of smartphone users in US upgrades exclusively for AI, according to Poll with 2025 CNet. Even when I got my new phone, the camera control button for Apple’s visual intelligence annoyed me so much that I’m at the end He refused for good.
Apple has a chance that iPhone 17 shows that he learned from his mistakes. Many of leaks and rumors We have heard that it has so far focused on the size of the new model, Larger batteries and new colors. But I’m careful – every technological event for the last two years was focused on AI. And people are rightly careful about AI, including His training procedures, Possibilities of job replacement And more and more present The role in Creative Industries.
I hope the apple event will only introduce yourself to the apple tomorrow ai, and it will not be the whole iphone sales. We will have to wait and see us Apple to upgrade us this time, especially if Rumors on a hike from the price They are true.
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