Awards MTV Video Music hit a high six-year audience


Video Music Rewards 2025 MTV (VMAS)Host by LL Cool J, delivered competitive numbers on CBS despite a solid NBC competition Sunday Night Football (Ravens vs. Bills). Airing 7. September, Telecast attracted some over 5.5 million viewers, according to Nielsen data – the largest MMA The audience since 2019. and 42 percent increase from last year’s 3.91 million viewers through MTV and other most important networks.

Takeaway: Broadcast Television is far from the dead, no matter how many reports suggests differently.

The Vmasi Also scored several other milestones: it was the most holy fun special on CBS since then GRMMI AWARDS In February and the third largest fun events live in a verdict in Gramar +, only the last Grammizi and the Golden Globes.

Engagement of fans and hit record high results. 2025. Years Vmasi The voting campaign generated 2.5 billion global votes, more than a doubling last year, according to internal data through telescopes (from 5. September 5. September, 5, 2025).

Milestone of social media

The Vmasi Set new records as the most watched and most engaged edition in emission history, generating billions of videos (increased by 21 percent) and more than 81 million engagements (increase 6 percent) in official accounts. Hashtag Buzz was just as strong: # VMAS is on KS in the USA three straight hours and stayed in the first 10 nine hours, while #MMA moved no. 1 worldwide and at four o’clock in a row and hit the upper place in 12 countries.



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