EU Penalty Google $ 3.5 billion via ADTECH antitrust violation

European Commission has announced That this Google Euro euros will € 2.95 billion, or about $ 3.5 billion, respectively due to the violation of antitrust laws of the European Union and “distorted competition in the advertising technology industry”. The following is a decision From the beginning of 2025. year, where the American federal judge concluded that Google maintains a monopoly in network advertising technology.

Google displays ads in search results, but also has a dominant position as software supplier for online advertisers and publishers who want to sell an advertisement and set ads. The Commission’s main problem is in which the Google Ads and DV 360) communicate with its AD (ADKS) and AD publisher software (DFP) on apparently preferential ways. It seems that Google favors your ads editing the ad “informing ADKS before you downloaded to win to win the auction”. It also found that “Google ads were avoided by competitive AD exchange and mainly set bids on ads”, maintaining the domination of Google’s exchange of Google even if the alternative is better for advertisers.

The commission gives Google 60 days to share as it plans to deal with these problems or faced a “appropriate drug” for violating the antitrust law. It could only be fine, but it can include forced sale of some or all Google Adtech job.

Lee-Anne Mulholland, Google’s global chief of regulatory work, shared that the company will appeal the decision in the following statement of Engadgegtgegtge:

“The European Commission’s Decision About Our ad Tech Services is Wrong and We Will Appeal. It Imposes An Unjustified Fine and Requires Changes That Will Hurt Thousands of European Businesses by Making It Harder for Them To Make Money. There’s Nothing Anticompetitive In Providing Services for Ad Buyers and Sellers, and There are More Alternatives to Our Services than Ever Before. “

$ 3.5 billion is a stunning amount of money, but it is not technically charged that most of Google is charged with violation of the EU law. 2018. The company was To forcing mobile network operators to install Google applications on phones in advance. Although Google was in the last permanent amount of test in the last decade for its business practices, so far he has not faced many structural drugs for what we are called anticuting behavior.

For example, the US court found Google 2024. years, but a judge If the company would not have to sell Chrome or stop paying Apple to be the default iPhone browser. EU regulators were historically more persistent than their American colleagues, and the European Commission is For at least another issue related to advertising, but it remains to be seen whether there is a penalty that will actually falsify the company.