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HmerovoIbe Latin America announced on Monday (8. September) Launches S1ENTo Records, its new label of record focused on regional Mexican artists in emerging artists.
The first company signatories include Go to the gloryBest three groups: Grupo Destino, Musz and Slow Click. Realiti show, developed by Hibe Latin America and Telemundo, is listed to find the next band Mezica Mekican and officially cruced Musz as a winning band in June.
Three groups were chosen for their “exceptional talent” and will enter the “approach unique to Hibe as a global company, aimed at improving their art, professionalization of their projects, and preparing them for the international audience,” in accordance with the public release. “
“With S1ENTo records, we want to open the way for artists to grow with professionalism, discipline and creative freedom” Isaac LeeChairman and General Manager of Hiba America, he said in a statement. “After the vision of the bang of Si-Hiuk, who has always believed in the empowerment of talent from its roots and global design, our mission is that local talent transforms into sustainable projects with influence that goes boundaries.”
Three bands expressed their sounds through the show, combining traditional regional Mexican music, such as Norteno, gangs and Cumbia, with Corridos Tumbados for a modern turn. While the band members were one rotated to perform in different groups, in the end, three who did the finals stuck as an ensemble for the last few weeks of competition, with guidelines of judges Ana BarbaraAdriel Favela and Horacio Palencia.
“While the show began as a fun format, it became a platform for emerging artists and incubator for some of the most prominent talents in Mexico and the United States” Mirna PerezGM S1ENTo records and Creator / Executive producer Go to the glory. “This label, which will eventually expand to other artists, today’s musicians who strive to cross music and build holistic 360 ° narrative. Everything we create, in stories and visuals, is designed to generate the experience that moves you.”