Netflix ‘KPOP demon hunter at checkout was probably a one-time

And that’s “how it’s done.”

Netflix Copied to its “KPOP Demon Hunters” chart during the weekend with a two-day theater release of its new singing version.

The Box Office Analysts have spent a lot of Sunday trying to determine exactly how much animated function included, relying on anonymous leaders from rival studies and scramblers from sales places in cards. Estimates range from $ 16 million to $ 20m for domestic singing.

It is less than a recent domestic theater release like “Star Wars: Revenge” Coraline “, or larger than the newest films, which is within 15 million in late 2024. Years,” proud and prejudice “, and” Temporary and Prejudice, “who have been nodes $ 6 million,” who immersed $ 6 million “.

Streaming company never reported boxing Office, publicly grinds and refused to do it for this film. He also refused to comment on the release when it reaches the CNBC.

But Buzz has Wall Street wondered if Netflix could change his melody and pushes further into the theaters.

Netflix has long used theaters as a marketing tool to promote my streaming service. The company’s strategy has always been hosted by the content on its subscriber platform, not a broader audience on the big screen, and rarely delays the publication of papers in the home market in favor of theatrical driving, except when viewing the prizes.

“The” KPOP demon “hunters is the latest exception. But experts say it is unlikely to rewrite the non-flljni rules.

“Absolutely doesn’t change anything,” said Industry Analyst David Poland. “It’s all about Netflix events.”

There are a lot of conversations in the movie business on the film “Convenization” – basically making theatrical release of the spectacle or not possible event. Netflix did it successfully successfully because it was not a traditional studio. It is not kept with typical release windows, decisive to make disposable offers with a theater chain operators for each of its films.

This allows netflix Avoid expensive marketing campaignswhich is usually estimated that approximately half of everything is spent on the production budget.

However, this strategy often does not ask Netflix to the chances of theatrical partners. For example, “KPOP demon hunters” was published in about 1,700 theaters, which is slightly more than a third of all domestic theaters. Did not appear in one AMC Theater, the largest cinema chain at the domestic and global levels.

AMC rejected the CNBC COMMENT FOR REPRESENT.

The exhibitor will, however, will work with NetFlics, because Greta Gervig’s “Narnia” film “Narnia”, which receives exclusive two-week global debuts in Imows Starting Thanksgiving 2026.

Poland noted that Netflix offers favorable conditions with theaters when it comes to splitting receipts in tickets, which can help attached to the company despite smaller dismissal windows.

“They don’t care about money, and in this case, my assumption is that they paid much more than 50% that are normal for exhibitors who read, because it doesn’t matter,” Poland said. “It’s not enough for them. But as a promotional event, it’s very successful.”

Already “Hunters at the KPOP Demon”, which launched at Netflix at the end of June, it became it The second most viewed English on NetflikaOnly behind the 2021’s “red notice”. The film was reviewed more than 210.5 million times, according to Netflik, about 20 million short records.

Singing and pop cultural culture from theatrical release could help you make that number even bigger.

“It was obviously a huge demand for the film and offered another basic business of business, creating a cultural event and in turn, phenomenon of social media,” said Paul Dergarabedian, an elderly media analyst.