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New York, New York – 12. October: Chloe Malleus attends in store 50. Anniversary presented to Lekus in Shun Lee 12. October 2022. in New York. In New York. (Photo Dimitrios Cambouris / Getti Images for in store)
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Since 1988. year, Anna Vintour was more than just a fashion editor. She was Metronome Although FashionA woman who has manually set the tempo of industry with each firing of moisture cover, approval of the celebrity and met the Gala theme. So it was not a surprise when the news was broken in June 2025. that it would move to the side; The rumor mill swallowed at Couture speed. We’ve seen a viral betting market polymarket OPENING Bets At her successor, with the potentials ranging from reliable veteran in industry, to the bride of Jeff Josva and Vogue Cover Star, Lauren Sanchez.
Anna Vintour Hands The Baton
Tuesday, waiting was over. It has been announced that Chloe’s wicker will take the rule as a new “head of editorial content” in Vogue. Poglo, daughter of Candice Bergen and French film Mallow, is considered a well-known insider Vogue, and in 2011. year as a social editor, before he contributes to the editor in 2016. years, and the editor of Editor in 2016. years and recent editor Vogue.com.
Anna Vintour, however, is still not going anywhere. It will remain as a global editorial director of Vogue and the main content of Conde Nast. And while Malle herself quickly mentioned that “Happy had Ana just down the hall,” it is not accelerating that this means a brand that is synonymous with Vintour’s name and task that is the name for the malicious name monumental.
Where referred to in the command magazine and met Galas, he is infringed with far more landscape. Must lead Vogue from its inherited printing in a digital era, which defined the tiktok trends, microculturs in the stark care and smenching, in the economy in which attention is surviving.
Anna Vintour at 78. Annual Award Toni held in Radio City Music Hall 08. June 2025. in New York in New York. (Photo: John Nacion / Varieti via Getty Images)
Variety via Getti Images
From Dogue to Naomi Biden: Vogue Malle’s Vogue
The greeting seems to have been consciously and built its editorial vision at the courier content that is tabloid, but a high society, the heritage to viralness. She hosts a magazine that went through the passage and said mastery behind viral plays like “Dogue” and a guide for Vintage Vintage, Naomi Biden and Lauren Sanchez Wedding. It is clear that seeing the importance in freshly connective or hire a new audience and desire to expand VOGUE voice in feeds, headphones and unexpected internet corners. Whose timing has never been important again.
This is because the audience moves drastically. Gen Z has more likely to influence tiktok extractor, youtube shorts and newsletters for protection from September issue. AS Compares Forbes Carrizor Lilian Raji describes “Once considered fashion North Star, Vogue’s The editorial voice is now competing with algorithms, influences and microties moving rapidly. “She points to the figures from Muckrack who tell a concerned story for Vogee digital traces, currently eclipated People style, By commanding the # 1 position of the most relevant American fashion publications with 195,887,577 visits to locations compared to Vogo’s # 6 Spot with 18,599,319.
It appears that while the Gen z is to keep the desired printing, in what is described as a search for something “tangible and collectible“The reality is that it is restless, fast thorns the world of digital media new brands, increasingly dictate their marketing funnel and reach.
Sherman Oaks, California – 18. Maja: (LR) Tiktok, Elleri Spi, Tianna Share, Bria Alana, During the afternoon with tiktok ‘Girls’, 1820. In Sherman in Valley, California. (Photo Jon Kopaloff / Getty Images)
Getti images
So, although it may be difficult to believe a global power plant like Ana Vintour with Bob and too much sunglasses, it can lose the audience to someone with tiktok order and ring, such is the reality of this modern moment. According to the data Market.us HuntingMicro-influencers (10K-100K followers) Drive 7X More engagements than traditional famous people and low fashion influence achieve a conversion rate of 60% higher than general accounts.
This means to say that Vogue is found to precipitate generational, technological and economic calculation. The challenge that is in front of us is to ensure that the arbiter of cultural respect and digital juggernaut remain at the time when the attention is prevented by moving faster than the laundry.
Anna Vontour’s Vogue and Financial Reality
Adding this challenge is a commercial security network or its lack. Vogue is not just Conde Nast’s Crown Jevel, it’s also his financial transition. The company lost $ 120 million in 2017. years, sold once iconic titles like a bride, Golf Digest and sold its iconic London headquarters in 2024. Years. His return to profitability was short-term 29 million in 2022. years, and in 2022 years, and in 2022 years, and was 20mms in 2022. years in 20 million. Years to 20 million dollars in 2022. Years. The company missed internal forecasts. Despite the dismissal of staff influencing 300 employees, industry analysts say it remains facing high pressure to continue restructuring and investment in digital innovation to survive long-term coverings.
He inherits that abusing Chloe
And so this is the plot test that is now facing. It enters the role that is so much for profit perception, is dynamic all known to women leaders, who must balance culture expectations with commercial performance. She takes the brand wrapped in a cultural cache, with the Gala itself generates 543 million dollars of media influence, and yet owned by the company in the state of financial triage. Her success will not measure on the coverage of the cover, decreases whether it can translate cultural noise in a commercial bottom line.
Anna Vintour has reconsidered the industry, but Chloe Mallev test is even solid. The question remains whether it can be kept on the crown in a world in which the confusion is measured in scope, not heritage.
