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Clothes seller American Eagle It was delighted with the results of his “Sydney Sveeney Had good jeans of “marketing campaign – which has become Part of a national political conversation – And he says he plans to do more with an actor later this year.
The company said that Jean Collaboration Sveeni was sold out within a week – and that some cases sold out within one day. Sveenei “is a winner, and in just six weeks, the campaign has created an unprecedented new buyer purchase,” CMO Craig Brommers told analysts on the earnings call.
Wednesday Wednesday Wednesday, an American Eagle stock is almost 25%.
However, while the company beat Wall Street expectations for the second quarter, it ended 2, 2025. year, total US $ 1.28 billion in terms of 1% compared to last year and the total comparable sales was reduced by 1%. Operational profit was $ 103 million, an increase of 2% compared to the previous period, while diluted earnings per participation came in 45 cents, an increase of 15%.
In the second celebowage, American Eagle teamed up with Travis Kelce – Announcing one day after his engagement at Taylor Swift became public that sports and style Cans brand is a Truola Castor Chied Star Tru Colors launch new cooperation with American Eagle.
The General Manager of the American Orla Jai Schottenstein said in prepared remarks with the release of earnings, “Autumn Season is at a positive product and the success of recent marketing campaigns and improvement of recent marketing campaigns and Travis KelceWe have seen the Association in Customer’s Consciousness, Engagement and Comparable Sales. We look forward to building our progress and constant strength of our iconic brands for maintaining higher profitability, long-term growth and shareholder value. ”
According to the American Eagle, in combination, in combination of Sveenei and Kelce campaigns have created 40 billion impressions to this day.
The Sveenei Ad American Eagle campaign was supposed to be a rowing game in words. In one of the ads, Sveenei says, “Genes are transferred from parents to offspring, and then turns to the camera and says,” My jeans are blue. ” In another place, it appears before the billboard saying: “Sydney Sveeney has great genes”; Then the billboard is shown with “genes” crossed and replaced “jeans”.
Some online commentators have realized the eugenicist subtext in genes / jeans, playing in words – alleged racist whistling for racist dogs that glory their white heritage as a cosmetic ideal. The Republicans appeared on the return opportunity to mix the pot.
President Donald Trump, in 4. August on his estimacy of the truth, “Sydney Sveenei, has the warmest ad, and the jeans are” flying “,” Trump added, to be a republican that is what you want to be. “
Earlier, Trump White House Communications Manager Steven Cheung A controversy, the main example of “Cancel Culture Run Amok” was invited. Meanwhile, Vice President JD Vance Mashed Liberals To create a hysteria around the American Eagle Campaign, “my political advice of Democrats still is attractive Nazi is a Nazi. However, no prominent democratic officials have taken the attitude on SweeNei’s advertisements.
