Bazooka Joe returns with NFL, NBA stars in the new series of comic


Remember Bazooka Joe? Wooden Mladic with Lid Eiesatch and Baseball Cap found Motley Crew? As an advertising front for one of the original Bubblegum brands, the sign first appeared around 1954. years. They were presented in small comics wrapped around the pieces of balloon bald. The strips rang around the rors of jokes and gags, called “Dad jokes” today. In his wife, the Joe Bazooka became one of the most famous Candy Mascots in the USA

Despite the blast of mango, graphic novels and web totons, Bazio Brands Brands He decided that time was mature for nostalgia infusion. For the first time in almost 30 years the company introduced New Limited Edition Strip Series Wrapped in pieces of Balobac Balobac tires. The strips show the idle athletes from the NFL, NBA, MLB, NHL and NCAA. Among them: DAK Prescott, Jason Kelce and Freddie Freeman.

Athletes are also investors in the company. Through the private company Patricof, the athletes poured 10 million dollars in the Bazooka after the brand acquisition in agreement of $ 700 million Apax partners in 2023. years. The former director of Disney director Michael Eisner was 15 years old. To a cash infusion affected by the positive marketing markets: “The American fitness sector could hit the sale $ 61 billion by 2028. years, which is more than $ 48 billion in 2023. years, ” Reports forbes.

Childhood rituals come to life and transmit

“Authenticity is today in marketing,” says Toni Jacobs, President and General Manager of Bazooka Canbi Brands. “For decades, Bazooka built its business on a simple ritual: unwinding pieces of rubber, unscrew the comic, laughter-or moan – on the tile, then split it with friends and family.” Today, digital interaction rule, but Jacobs company bets a tangible object that people can keep, share and collect. “Each trend starts a counter-trend,” she recorded.

The new series covers 36 comics in three formats, each is designed to record aspects of sports culture. The athletes appear as cartoon characters, interacting and sets gags from the Bazooka Joe and his gangs.

The educational involved as Joe and athletes explain the sports terminology and Lingo. The “Player Portrait” series includes collectible portraits of athletes shown in the comic book style.

How is this for six-time world champion of world series in the world and 2009. years in order to be drawn and wrapped in a rectangular piece of tire bubbles? Former pitcher in New York Yankees CC Sabathia, who won those titles, terms to “superior” experience. “When I first saw the strip character, I couldn’t stop smiling,” says Sabathia. “I wore a lot of uniforms, but I pulled into the tape, it felt me ​​again like a child.”

Other athletes in the series include: Jason Kelce (former Filadelphia Eagles), DK Metcalf (Pittsburgh Steelers), CJ McCollum (Vishington Cowards), Derras Celli (VNBA), Derick White (Boston Kellison) (LSU Boston Tigers), Freddie Freeman (La Dodgers) and Cities Karl-Anthony (NI Knicks) and Adam Henrique (Edmonton Oilers).

Digital comic comic access is spreading rapidly

Refresh Bazooka Joe is dealing with the challenge that heritage brands face: how to honor its heritage while modernizing and remained relevant to new consumers. To achieve this, the company also calls fans to create personalized “Bazookafied” cards for players. Favorite athletes can be adjusted to accessories and styles that can be shared digitally. Other comics that filed fans can earn speed, pro-signed goods and limited books of the comedy in the comedy.

Digital access to comics “spread quickly,” says Catherine Zapp, Vice President of Digital Acquisitions on HOOPLE DIGITALused by 11,000 public libraries in North America. Zapp says that there was a significant increase in loans per catalog more than 35,000 American, manga and graphical new titles. “This growth reflects a permanent appetite for classic characters and serialized narrators, especially among younger, multiple mobile readers,” she says.

The American comic book market, which cover different formats, estimated at 1.23 billion dollars 2024. Years, According to Grand View Researchbased in San Francisco. The main comic comic comic book, television and play, helped the industry grow.

Fandoms are created when digital comics and other media converge, Zappa adds. “Adaptations on TV, film and play still continue to inhale new life into inherited titles and characters,” she says. Such transfer of sparks interest in the original source material. “Comics proves to be far from fading art form. They succeed in new and exciting ways.”



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