Concept C is an all-electric sport car kickstarting audiivo-design

Automobile companies love Mission statement. With the arrival of concept C, Audi’s new crystal clear: “Radical Simplicity”. An all-electric double-seater with a pull-through hard-top, concept C is the “progressive interpretation” of the company’s heritage, says Audi – and it is not difficult to see that TT is quite lucrative in that.

But how you choose your way through keywords that are precision and clarity here, as well as significant resetting after a period of aesthetic eye, and then: it is audi engaging combat regime in the current industry Beset with challenges.

“Our vision is a call for action for the entire company – and it is necessary for our brand to really very clearly differ,” Explains Audi’s main creative officer Massimo Frascella. “It is a philosophy behind each decision we bring and our goal is to apply its principles across the entire organization. We call it” radically “.”

Let’s go from the car itself. Though E-Tron GT Set the tall bar, Audi’s model range is light on coherence and drama. Concept C is not a very principled machine, but it definitely strives things and strives to store several old-fashioned flames. It’s a great thing in meat: Stocky, firm and charismatic. Audi CEO Gernot Dollner, in charge of exactly two years, a new sports car personally pushed; Frasela used to push borders in terms of design technology for creativity and production.

Courtesy of Audi

It is also one for Mark-Historians: Although there is nothing explicitly retro, market accessories for AUTION UNION C, early or non-inferential Rosemeier concept, and is unbearably original TT in the mix, such as bauhaus and German modernism.

Frascella, it should be noted, Italian who stood up for prominence as a chief of design in Jaguar Land Rover and attributed electricity Range Roveruniversally wild vehicle (although he also worked on a rather polarizing) Jaguar Type 00.) The lack of decorations and commitment to which car designers cannot be called “monolithic” surfaces are obviously two of its trademarks.

It’s so safe here obviously. The Corner Corner, processed appearance, is proposed to something indented from the giant aluminum beam, and there is a strong new vertical front grille with a slender, but a powerful light signature that echoes four ring logo. We assume that is the best appreciated from the elevated position above the last three quarters. No rear window, minimal decoration and slender LED melting lights, with three slats in the back deck to suggest an emotional loading of medium engine configuration. We are told that in the window, a broken look will Create production, a new car wrote to arrive in 2027. Years.

Courtesy of Audi