Alaska Airlines launches $ 395 card, combines loyalty to Hawaiian


Alaska Airlines Boeing 737 Max 9 deviates at Los Angeles International Airport on Puerto Vallarta 19. September 2024. years.

Kevin Carter | Getti images

Alaska Airlines enters the race in the industry for superior Credit cards and creating a combined program frequent flyer, called Atmos awards, with Hawaiian airlines, which is acquired Last year.

$ 395-year atmos Awards Visa Infinite Card Awards, co-marked with Bank of AmericaIs the first premium credit card of the carrier and involves exceeding artistic beautifuls at the airport, instant vouchers of $ 50 for delays and reduced global accompanying prices.

Under the new atmos program, passengers will have a choice in how points earn:

  1. By distance: Customers will earn one point for every mile flying, which Alaska said that it is better to travel in international or other country.
  2. According to the price: Passengers will earn five points for every $ 1 that spend on flight, which carrier said to be directed towards those who often fly in Premium cabins like first class.
  3. Airplanes: Customers will earn 500 points for each segment that is flying, which is intended for flyers who take many short-lived trips, such as those in Hawaii or California.

Elite frequent flying layers are also changing, and Alaska will require travelers to earn more points to reach the highest levels. Rival airlines have also become those types of changes routinely.

For loyalty loyalty atmos Platinum, customers will have to earn 80,000 points next year, and 135,000 for Atmos Titanium Tier, more than 75,000 and 100,000, or 2025. Years. Years. Alaska’s Chief Commercial Officer Andrew Harrison, however, still miles are devalued to redeem the flight. There are also a silver and gold layer in the atmos program, with all levels, including upgrades, when available, at a free premium seat class in Alaska and one of the carriers partners, American Airlines.

Although the frequent program of leaflets will be combined, Alaska plans to operate separately from Hawaiian. However planning to start the host International routes On a wide body plane from its home in Seattle.

Alaska and her competitors invested in the chase Customers more spending and creating a sticky job with Lacility Customers must clean up to reach the benefits on the other side. Even budget airlines like Spirit Airlines and Frontier Airlines they turned into more Strategy managed To try to return to profitability.

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Airlines “with premium cabins, with premium experiences, there is a good solid that has not changed materially and actually improved,” Harrison CNBC said.

The worst thing you can do is call them in the salons and whether you are going forward forward that you can’t come in and you have to wait. “

Andrew Harrison

Main Commercial Officer Alaska Airlines

Alaska is also trying to keep the benefits and salons You feel solely to avoid the process of industry with overcrowding.

Atmos Rewards Summit Visa Infinite card comes with eight salons passes a year, valid for the entire day of travel.

“These are your most urgent and frequent travelers. The worst thing you can do is call them in the salons and whether you can come in front and you must wait,” Harrison said, “said Harrison.

Alaska is building a new salon in its base at Seattle-Tacom International Airport dedicated to international flyers and planning at San Diego International Airport.

JetBlue Airways He started Premium Credit Card from Barclays US Consumer Bank at the beginning of this year, with an annual fee of $ 499. Other airlines have also launched fees and Added Perks and points Bonuses to attract more logging and owner cards.

“Our new Premium Credit Card is on the way to double full-year-free projections, emphasizing the amount of customer demand for our premium products,” said JetBlue the entire Joanna Geraghti said that he calls himself at the earnings last month.

Alaska also said she plans to offer Starlink Wi-Fi throughout the fleet, a service that will be free for members of loyalty programs. Hawaiian Airline First signed the deal For a service of Elone muskSpaceX Service in 2022 years.

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Increase of airport salons



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