JCPENI focuses on mode

Nike display in JCPENI.

The kindness of jcpenii

Michelle Vlazlo, General Manager of the JCPennei brand, was trained in the stove in the chain brands, advertisements for the Mode sold for retail. “Over the years, we worked on a ton of work,” she said at the Villhington screen at Vayne, NJ “, because we have done this with our private brands, and our national brands, we have become one of the strongest destinations for the real value and style for work families in America.”

Vlazlo says the assortment is surprising consumers who visit the store for the first time, maybe perhaps in the “Yes, JCPENI” campaign. “Yes, JCPenney ‘campaign is trying to drive awareness that we have fashion, more than anything,” she says. “We saw huge increases in Gen Z and General Alpha more than doubling their consideration (between April and June). Even we get more considerations from millennia and bummeries. Every year, more people find out that we are still here and more people.”

The seller works about 650 stores and refreshed them about 130 in the last few years, the process that is in progress. This year, JCPeni closed eight stores in California, Colorado, Idaho, Maryland, Kansas, North Carolina, West Virginia and Novi Hampshir as part of his strategy after his bankruptcy 2020. Years. “People are surprised that we smell 650 stores,” Vlazlo says. “We are committed to retaining within the store number.”

Penney’s launched 10 brands in the last six years. In an active space, he wears Nike, Adidas, Puma, Champion, Reebok and the private bookmark, between others. Rebecca Minkoff launched last week and JSSica Simpson is a strong player. Ashley Graham will launch 10. October. Hurley, Volcom and Billabong are also on the Roster, “Validation of our range,” says Vazlo.

Of the company’s private labels, “there is courage and self-confidence that appears in our private brands. We have the courage to create differentiation. Worthington, which is a fashion brand sitting on Arizona (in Wayne).

which is a teenager / young adult brand. The value is exceptional, but obviously it is fashion for a different customer. I am really proud of the delimitation that our teams have made. ”

The company increased the increase in JCPennei in Google and 200% increase in organic social media thanks to the grade, such as June Venetian wedding abduction when retail remained a little wedding in Venice, Kaliv. For a fraction of the wedding Jeff.

“Men’s suitability is for us juggernaut,” says the hair. By j. Ferrara, young man for young adults, Stafford and Hagar, “We create high quality value as no one else can,” she says. “We’re having fun with J. Ferrar, it’s our fashion brand for suitable suits every year,” adds the events of the “” moisture to add it that there are 465 annual chain chains in 465 years. “We will do hundreds of this fall alone. We help them with your first dress in college and stickiness is really strong. We love the symbiotic relationship between national brands and warehouse brands.”

JCPenney replaces its Safor store in a store with a new concept of cosmetics called JCPenney beauty. This new department offers a wide range of brands and recently launched Kenzo smell exclusively and introduced exclusive Messi smell last year. Smashbox is one of the emphasis in the department, and the philosophy of the skin brand slaughter in JCPenny beauty for the holiday season.

Hair salons companies also differentiate retail. “Between salons and cosmetic services, we will do 100,000 services per week. For children, we will reduce over 100,000 children of reduction over a period of eight weeks,” Vlazlo says.

Fine jewelry also has a moment. “Fine jewelry is currently a fashion trend,” Vlazlo says. “Where we lead with a modern bride, we are so strong. We are consistently in our store in our store. We remain committed to the other parts of our business. We wear a lot of gen z gravitating fine jewelry. Between jewelry and salons.

The JCPENI bankrupt, which took place six and a half days ago, was a moment of retail. “We came out of that restructuring pretty strong,” says the hair dryer. “We always had a good cash position. We probably have the lowest debt of any of our peers. We are probably the best in class. We self-finance most of our investment.” Bankruptcy, he says, was a big fact resetting. “We used it wisely in our advantage and we will not allow it to happen again.”