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It is projected that spending on political advertisements on a new record, with this medieval eastern season, it is expected to reach a total of $ 10.8 billion, according to Adimpact advertising company.
This number for the middle part of the middle part of 2025-2026 makes it the most expensive middle middle cycle cycle in history, exceeds consumption for 2021-2022, which is more than 20%. And inch is close to Adimpact’s price list For 2024. presidential election cycle, which reached 11.2 billion dollars.
“We provide for consumption records in all types of race due to a highly competitive national environment, with congress consumption, specially set to reach new heights,” report said.
The race to the congress control of the Congress this year remains close, because Republicans hope to hold their 53-47 majorities in the Senate and their majority 219-212 in the house. The key races in the countries for notaries can determine or rotate these majorities.
The reinforcement of this cycle is largely expected to come from associated television, or CTV, categories, which covers any television connecting to streaming applications and services. This consumption will be converted to $ 2.5 billion, and Adimpact said, grows by 2% and earns the place as the fastest growing medium.
Television broadcasting is expected to keep holding the largest share of spending At 49%, and the local cable and social media will be expected to decline a little bit, the report said. Who comes even while the legacy of cable TV is bleeding Millions of subscribers Every year, while streaming takes over as the basic way the world watches television.
“With the design of $ 2.5 billion, CTV is now a basic marketing strategy for 2026. Year offering advertising possibility of increasing and efficiency and overall,” said John Link, Adimpact’s older vice president of the data.
The forms of the media differ on the types of elections, however, with the campaigns down with a ticket are more likely to invest in cable and work in relation to higher races, according to adimpctct.
The most consumption is expected to be in California, followed by Michigan, Georgia and North Carolina, and all have a highly competitive race of this cycle. Advertising on Senate races are designed to reach $ 2.8 billion, and consumption for home races will be used for the first time in the amount of two billion dollars ever as Republicans aim to keep their most.
The median time season has already already seen an increase in wound consumption, Adimpact noted. Although spending on freedom is usually only 10% to 15% of total consumption, 2025. It has already exceeded the records, hitting approximately 900 million dollars to 26. August. It is 37% higher than the same point in 2023. and 58% higher than 2021. years.
Surga this season comes in the midst of particularly charged choice. Local elections also embraced national attention and great consumption, such as a massive race in New York between a democratic nominated and state assembly of Zohran Mamdani and former Gov. Andrew Cuomo, which installed millions in the campaign and campaigns in social media ads.
