Duplex Chanel Boutique Seull Airport is a diver-turner with a Dior on the road

It’s not easy to miss: New Chanel Shop at Incheon Seoul Airport.

Shilla Duti free

Partnership with the French luxury walk, Chanel, South Korean travel seller, Shilla Duti freeHe has just opened his first boutique on two levels in the travel retail channel in South Korea Incheon International Airport, which serves Seoul, Capital. And Shila was also set to introduce Dior Boutique in the first half of next year.

Just as the growth of passengers again on Korean air numbers in the amount of 70 million last year, it rose 27% – retail with double height, caught structure, which is almost three times higher than the previous store.

Located in Terminal 2, Boutique is well located for high-wear travelers using the facility. T2 serves international flights to Long Haul to North America, Europe and Oceania and Premium Regional routes within Asia, especially those who manage the Skiteeam alliance, whose member is a Korean Air member.

T2 is already a refuge of luxury. Hyundai Customs Manages Gucci selling that contains ready for wear, bags, shoes and jewelry; Hermes reopened Shinsegae Dutim for free after a shorter exit; And Shilla operates several other luxury leading shops, including Omega and Tiffany.

The new Chanel Store was designed by celebrated architectural in New York Peter Marino, whose monochrome modernist design can be seen at numerous chanel boutiques around the world, including Downtown Seoul and on First watches and boutiques of jewelry in the US On the fifth Avenue in New York.

Incheon Boutiques There are dedicated areas for conpholuaries ready equipment, bags, shoes, watches and fine jewelry, category that currently see inaugural growth In the rival Lotte Customs for free, in their stores in the city center.

The T2 store also contains modern artwork in accordance with Chanel’s founder Gabrielle Chanel involvement in art sponsorship. The walls of the ground are coated with cabinets on the ceiling showing some of Chanel iconic bags, as well as the latest bids for the new season season.

Excellent expectations for the exceeding unit of Chanel

“We expect that this duplex boutique will be a landmark on Incheon, in terms of size, interior design, product range, and its differentiated customer service,” Shilla Duty Cursull said. The latest financial performance shilla also shows that her job without the airport has performed much better than in the city center. In the second quarter, the revenue from the airport increased by 6.4% while the city center was reduced by 3.2%.

Chanel will have high expectations – and hopes. Last year, the company has reached a 4.3% of its sales decline to only 19 billion dollars and operational drop in profit by 30% to $ 4.48 billion, both years and over the year. At the same time, the brand has created recorded investments and priority priority for real estate.

“Although they increase investment for over 40% to $ 1.8 billion, maintaining high profitability of profitability, in Chanel,,” Philippe blondiauk, “Filippe blondiauk,” Filippe blondiauk in May “.

In 2024. Chanel has expanded its global print with new boutique openings at major locations, including Fifth Avenue in New York, Nanjing, Chengdu and Tokyo. This year and beyond, the company maintains this momentum, including investments in a retail trip to travel, and inçeon is the best example of it.

Blondiauk said that further expansion in markets such as India and Mexico, as well as new boutiques in continental china, Japan and Canada. Will rest a lot on Matthie’s Bows that was The appointed artistic directorWhich director of Leena Nair said he was “New Chapter for Chanel House”.