AS AI Reshapes Music, Artists accept marketing automation

Vest Hollywood, California – 24. January: Skip, Joshua, Mistic, Zuri, Nico, Rohan, Cedella, Shacia and Julian Marley: One Love Hotel – Marley Brunch at 1 Hotel Vest Hollywood, California. (Photo Garitt Clark / Getty Images for Records Islands)

Gety Images for Record Islands

Progress in AI shape more competitive, music landscape that drives data. Forbes reported as AI is hit The music of this year and how the industry enters the critical phase.

In response, independent artists and main labels are leaning into marketing automation for solid return investments. Marketing update SongTools and real-time analytics meets the moment with the strategic music edition, the promotion and strategies of the Fanda. The company has recently announced expanding in global distribution ecosystems with a new platform of integration with Labelwork, a leading distributor in the UK for electronic and dance music.

SongTools is now integrated directly into the over-four-major distributors over four continents, including symphony (US), Dig! (Europe), Monitoratino (Latin America), Mad Solutions (Africa) and Labelwork (UK / Global Electronic). Global scaling through built-in partnerships with major distributors strengthens tools for artists and stickers, simplified functions and access to analytics while increasing performance for artists and their partners.

Within 30 days of integration with symphonic, the Songtools tools delivered a 70% client retention rate with user income in the first month, which exceeded the total income in the previous year. This scalable, artistic first approach to distribution provides real results in income, retention and dismissal of influence without the need for artists outsourcing or frighten in marketing.

Danni Garcia, General Manager of Songtool and former Music Blogger and Marketarial Market, has developed its automated music marketing for independent artists and teams to launch and manage smart campaigns. In particular, click ad, playlists, Smart Link and SEO management. It is often called Canva of Music Marketing, SongTools uses analysis and campaign to generate recommendations for future campaigns and increased current campaigns for optimal results.

“I’m excited about the traction we get in terms of business partnership,” says Garcia. “Through our partnerships in a distribution space, we can get a tool for areas that we will never think and touch editions in genres like Afrobeats and reggaeton. Looking at marketing results translate general American commercial markets.”

Garcia says symphonic has adopted a noticeable change in the moon listener on strategies for streaming like spotify for 80% of songtools users. Better simplified information on advertising campaigns, which translates to better results on the entire musical marketing of ecosystems. Artists can use two main tools through music genres on a funnel marketing frame that runs optimizing the streaming of the platform.

“Many artists come out there and only basically throw spaghetti on the wall and saw what sticks,” says Garcia. “We have a very clear framework of marketing funnel with a funnel, which drive overall traffic in artists, and then further to the advertising campaigns that govern direct engagements. We have seen to translate into a fairly high amount of algorithmic spa.”

According to Garcia, the success of the marketing campaign exceeds engagement (including passive listening) to more detailed forms of intentions, such as followers and readiness. The trend is inspiring artists to ensure and extensive highly engaged activities. At the bottom of the marketing funnel, Garcia is the flow of monetization such as concerts and sales of mernets followed by followers who are more likely than streaming to buy.

Jorge Brea, the General Manager of Symphony distribution, “Songtools was the next evolution of marketing platforms that each artist needs to use and label and labels set up maximum value to make creators more efficiently to the music market than ever before. “

Artists at all levels are finding success in marketing automation. Pop artist Jade Patter was started using Songtools at the beginning of 2022. years and has increased from the nolis from zero to more than 2,000 fans and more than 10,000 monthly listeners. Julian Marley, son Bob Marley, used the platform to promote and attract a new audience for his Color colors Album that has won the Best Reggae album at AVARDS 2024 Grammy.

Another recent integration of SongTools is a crazy solution, the largest African music distribution platform (Akon, Simi, P-Square and Mercy Chinvo). The partnership installs the technological technique directly into the insane control panel to support marketing tools with data for thousands of artists. The partnership also equates digital fires in the main American music markets, New York City, Los Angeles and Nashville.