The target has already won the race of smart glasses

There is a reason the first successful smart specifications seem to be from the 1950s. This additional thickness is not only a retro point, it hides the processor and battery. But this technical limit creates a creative opportunity: in the right framework, a smart technician can disappear. And transforming functional glasses like a recipe resembling a modist-like recipe, fashionable mass market accessories are exactly what Essilorlukotica does best.

However, mixing Smart Tech with high fashion is not risk without risk. Do these two worlds really want to share the bridge of the nose? “Meta and Essilorlukottica hope to be one of the first successful attempts to integrate high-tech applications,” says CUILLIN, “Says Consumers to embrace the technical characteristics built on top products such as technical characteristics built into superior products such as Technical characteristics built into superior products such as technical products installed in top products built into top products such as technical products built into superior products. “

The target, on his side, betted on the convergence. The company sees the future in which fashion and technician are inseparable. In notes entitled “Personal supericine” Zuckerberg imagined the future in which “personal devices like glasses understanding our context – because we can see what we see, hear what we hear and communicate with us throughout the day – will become our primary computer devices.” This vision and integrated glasses shows how deep the meta believes that the future will be and carried and always involved.

We could see the first view of the load-bearing future Zucker in as soon as September. Bloomberg reports It will be returned and the target will publish its latest smart glasses, together with the main display, which will reportedly fall later, this is a drop with an initial price of about $ 800.

Competitive firewall

However, while the target may have taken the first credible momentum on smart specifications in consumers, it is barely single. Google quietly restarted its own carrying ambitions after a full-time detaching Google glass, gaining Smart-Roaches Startup North 2020. years and allegedly works with manufacturers like Samsung and Kualcomm to develop XR (extended reality) ecosystem.

Then in July, Google doubled with $ 100 million in investment in a gentle monsterMark South Korean glasses known for its factory, forward, technical designs. Together they develop a couple of smart stargals that allegedly provide and opportunities with superior caborism for aesthetics, more runways.

Apple, right for formation, trying to play a long game. The Vision Pro It was never supposed to live on your full-time face, but it’s a jumpy stone. In the choice for fighting a distant time, completely ignored VR, Apple efficiently bet on the wrong horse effort in the technology that is blinded by the delinquent, but did not win through the average consumer.

The target, opposite it, placed on the beach with simpler AR glasses that looked like some people would actually be training in public. Now, reports From Bloomberg And the information suggests that Apple works for easier, more bearable AR glasses, although there may be years from release. When they arrive, Apple will have the advantage of polished software and their own global retail print, while the target races to fasten the same bids of distribution through Esselorlukottica.

Snap CEO EVAN SPIEGELIn the meantime, to slaughter on AR long. Snap has invested more than three billion dollars in the last 11 years to build its own AR platform. The target, opposite it, spends more than every quarter Through his reality of the laboratory, which focuses on AR and VR -, but still persistently underlines how long it is a word for this market.