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Baltimore, Maryland – 28. January: Travis Kelce # 87 Cansas City Chiefs (L) is celebrated with Taylor Swift After the Baltimore Ravens in the game AFC Championships at M & T. January 2024. In Baltimore, Marimore. (Photo Patrick Smith / Getty Images)
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In fashion like in football, the weather is all and American Eagle for Eagle just made reproduction perfectly timed for more points to put a brand resorption. Only the day after Travis Kelce Proposal for Punching of the Internet Until Taylor Swift, he launched cooperation with a limited edition with Travis Kelce’s Trors Streetwear Fashion Brand, inherited a series of sports stars under the transparency “Live to Play.”
Starting comes at a time when Kelce’s cultural capital is in all weather-high – he is the main shooter of contracted city contracts, with a 20% 20% year sponsorship income. Years. Years Sponzororunide.
And follows “Sydney Sveenei Campaign has great jeans “ It went viral after the controversy broke out about AD’s language game on genome / jeans, causing some that they claim that AEO promoted the superiority of white beauty.
This time aeo plays him safe with Kelce recruiting launching team, including the star Anna Frei, Kiian Anthony, a quarter of Jeremiah Smith, and Elite Gimnast Suni Lee.
“American Eagle and Travis Kelce were destined to cooperate” The President Aeo Jennifer Foyle said in a statement. “The iconic brand associating one of our generation’s largest athletes – that’s what I call victory.”
Year in making
According to the company, AE KS TK cooperation was year in operation. From design, collection development, color palette to graphic presentation, Kelce was fully practical, acting as a creative director.
“I had to keep my excitement because of this coat under wrappers for almost a year,” Kelce said.
And Timing works well for AEO after the foror through Sveenei AD. “Strategic, turning towards Traviš Kelca provides a brand with new upbeat narratives that moves the conversation further from past criticism,” Shared Linn Carrtt, E20 communications, E20 communications, With Newsweek.
With Kelce, a campaign reflector with a variety of athletes, Executive Vice President of PR mode, Chris Harihar, added smart because she strengthened the perception that American Eagles worth inclusiveness. The goal here is to renew the link with a wide audience.
This is not Kelce first game in the fashion arena. In 2019, he founded the Fashion brand Tru Kolors – the name inspired by his initials. It is described as a life-style brand that “provides a veritiousness of nostalgia with free luxury, capture spirit of sports, social ties and expressive style. Designed for those who lead with confidence and live to play.”
Something for everything
The first introduction of AE X Travis Kelce collection fell 27. August, and the other war scheduled for 24. September. The collection will be a total of more than 90 pieces, including makels, rags, rugby polos, cargos and cargos and cargos and cashmere.
The campaign will be supported through social media, cable television placements, external ads for the wide ADDAGION CITY CITY CITIJA, partnership with NFL Bell Podcasts and downloads within a fantastic sport content.
“I launched Trowe Colors on the thoroughness to show authentic and entertain with style and we wanted this collap to reflect the same energy,” said Kelce. “I want everyone to feel that there is something for them in the collection, something that can feel good and make your own.”
While AEO could be caught controversy surrounding the Sveenei’s “excellent jeans”, sets positive turning to “live to play” one with the Kelce and the team taking leadership.
“AE and Truor Colors are rooted in optimism, self-expression and confidence – and share a passion for empowering everyone to feel like their true self in carrying our products,” AEOV FOILE concluded.
Note: AEO will report earnings in another quarter on Wednesday, September 3. September after the market is close. The controversial Sveenei ad broke 23. July and since then, AEO actions rose from below $ 11 to close past Friday for about $ 13.
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