African Union of Broadcasters and Moonsport Board ‘Road to La’ 28 ‘

In a historical agreement, the The African Union of the Broadcast (AUB) has provided exclusive rights to free-air on the “path to La ’28”, “12-diligent documentary series after personal travel of African athletes as they prepare for Los Angeles Olympics 2028.

The series created trio of media veterans: executive producer And Javitzco-founder of familiar entertainment associates in South Africa; Gary Rathbone, former Africa Head, Supersport and former Head of Sport in Star Times and SABC; And Jonny Cohen, the integration of Brenda Pioneer behind the Johnnie Walker icon “Continue the campaign in Africa.

“Road to La ’28” is set as one of the most influential projects of sports storytelling that are undertaken on the continent. Recording will start at the Olympic Games at Dakara 2026. Olympic Games and continued for more than two years, and the final delivery was cut for May 2028. years.

With AUB as a distribution partner and Cape Town Moonsport Confirmed as a manufacturing partner, manufacturers have noticed that the show now has an infrastructure to move forward.

“With these two partnerships are now insured, manufacturers have key pillars for production and distribution of series,” Javitz explained. “It’s a key point, because the African Union of Broadcasters is insured as our distribution partner, which is one of the leading sports production companies, is really strong in terms of partnership.

The Javitz project reflects a long-standing passion. “I’ve always been very passionate about African arts, culture and sports. These are the main focus of my documentary work,” he reflects. “My mission in life is that Africans see themselves in as many ways and formats as possible.”

The series will contain “Golden Protagonists”, “athletes most likely, comparatively with” silver stories “hopes and their network support, as well as several social portraits of athletes whose trips may not be medal.” The series does not only focus on the athletes. It focuses on the world of athletes, “Javitz explains.” I hope it will inspire that people see the story outside of sports. “

The AUB provision was crucial for that mission. “The reason we chose to reach out with AUB is because the largest African audience on free television,” Javitz emphasizes. “Our continent is very unequal. And most people do not have access to Streaming. We wanted it as possible to be as accessible, so anyone can look at it and can become a television of events.”

Episodes will be monitored twice a week in use via AUB members of broadcasts during 12 weeks leading in Olympics 2028. Manufacturers are also in conversations with “numerous global streamers” for additional distribution.

Beyond broadcasting, “way to La ’28” integrates e-commerce, with goods designing exclusively African artists. “What we want is to create an iconic brand for series, so that African artists can produce papers in which we can put on shirts and emission goods, giving them further visibility,” Javitz shared enthusiastically.

Production will include several countries, including South Africa, Nigeria, Kenya, Ethiopia, Senegal and Botswana. The project is a major financial endeavor, and the Olympic archive rights is expected to do a significant part of the budget. “This will be one of the biggest series ever produced by Africa, in the entire production schedule that extends two and a half years,” Javitz said.

While the scale is intimidating, Javitz believes that the emotional core will resonate through borders. “Africans have an intense feeling of pride about our continent and although we are so diverse, we feel very, very strongly connected,” radiates. “Hope is to tell in the sense that someone sits in a little and one sits in Harare and sit in addis, can all part in joy and pain and travel and travel for each of these athletes.”

This feeling of visibility is also expanding to the relationship between the project with the Olympic Movement itself. Kirsty Coventry, Zimbabwean Olympic Champion, now serves as the first African president of the International Olympic Committee. Javitz looked at his leadership as further proof that “the way to La ’28” aligned with the moment when Africa has a “real opportunity to shine” in global sports.

“It will be the right gift gift,” he concluded.