Starbucks expands the coconut test drink

Starbucks will expand your coconut water test to hundreds of multiple stores, because it multiplies in health and wellness.

Starting Thursday, the giant for coffee will test your Coco Matca and Coco cold drinks in more than 400 stores in larger cities, including New York, Los Angeles and Veliko Chicago area. List the layer of a game of foam or cold foam on coconut water.

Starbucks first tested coconut drinks in New York as part of his “initial five” innovative programs, in which new ideas in five cafes and seek feedback from its barists and customers before these ideas test new ideas. Starbucks did not share plans for further expansion outside the regional test this month.

“Health and Wellness in Starbucks is not a trend – it is a long-term obligation. The extension of our Coco Mats and Coco Cold Beverages is the next step,” Dana Pellicano, the older Starbucks Global Experience, said in CNBC statement. “We include real-time feedback with a focus on transparency, functionality and developing consumer needs.”

The cold foam became one of the most popular chain modifiers, because 23% of the year during the year, said General Manager Brian Niccol analysts on her latest earnings call. Starbucks will launch the protein cold foam in the fourth quarter, part of its push-start-initial sales after stretching financial results disappointed by Wall Street.

“Protein cold foam without adding sugar is an easy way to add 15 grams of protein to almost any cold drink. And customers can also add a taste of your choice,” Niccol analysts said.

Extended Starbucks Part of a larger trend of main top restaurants increased drink options, which are partly part of younger consumers who crave adapted cold beverages and healthier options.

The number of drinks offered by the top 500 chains increased more than 9% over the past year, in accordance with the technological 2025. A site-of-home wrote at the beginning of the beverage in July. The companies leaned even more into cold drinks. Offers such as special cafes and energy drinks have seen the most growth in menus in the last two years, like hot coffee and tea drinks on the Menu Pad, Market The researcher reported.

Starbucks is in the middle of its “back to Starbucks” planning plans in Nickola, which contains more coffee renovations and menu changes. As the strategy is formed, Starbucks managers said that the company saw increasing satisfaction among younger consumers. Niccol said that the analysts of the value of customers were perceptions in their most recent quarter in their last quarter, who were guided by gains among gene z and millennia, which make up over half of their user base.

Starbucks bets and innovation, together with better experience under the new “Green April Services Strategy “will help improve business. Although Starbucks also posted Plasing from better than expected US The last quarter, they still dropped 2% from the previous year.

Starbucks Actions fell more than 1% this year.

In addition to New York, Los Angeles and Chicago areas, Starbucks will also test drinks of coconut water in selected cities in the Midwest, including Cedar Rapids, Iowa; St. Louis, Missouri; Springfield, Illinois; South Bend, Indiana; And Madison and Milwaukee, Visconsin.