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There is clear no. 1 When it comes to a global rank for mixed martial arts promotion. The UFC Keep that place. If there were any questions, ownership of the upper video is legitimized Recent company rights deals with paramount.
It was said, promotion no. 2 is just as clear across the VMA landscape.
The Professional battle leagues She has built a reputation as a clear promotion of the Military Medical VMA in the past seven, but his new CEO believes that the path of growth is just the beginning. John Martin, Executive Director of Veteran who once helped $ 108 billion engineer, now sees parallels between the television industry, helped shaping and combat work that was a fan 25 years.
I had the opportunity to talk to Martin recently to choose his brain as his past experiences in correlation with the new task of handling the lessons learned from previous experiences from previous experiences in its role of PFL.
Martin, who holds a black karate belt and trained in multiple martial arts disciplines, says that the Military Medicine always departed him on a personal level.
“I became a martial arts addict,” he recalled His official PFL introduction. “It gave me discipline, self-esteem and something I’m moving now to my children now.”
This passion has transferred its new role, where it is focused on scaling the PFL brand worldwide, while holding fights and fans in the center.
But it is his experience in the media that can prove to be the most valuable. As the Turner CEO, Martin monitored 130 channels in almost 200 countries, at the end of the company management through one of the largest sales in the history of the media.
Now sees similar playbook at work in the WMA.
“I grew up in a media and fun work,” Martin told me during me Our interview.
“When I Ran Turner, there were the audience of leaders and what they got-and-comer. While We Delivered Audiences Consistent with Broadcast, We Were Getting Paid Significantly Less. So we went to the Marketplace and Said, Hey, We’re a Substitute Product, But We’re Not Getting Paid Anywhere close to Being Substitutes. The Same Dynamic Exists Today Between UFC and PFL. “
Martin believes that UFC currently dominates MMA with global visibility and income, but the category is far from winners-everything. PFL, claims, but generates approximately 30% of the audience that UFC extracts comparable events, but still monetize only a fraction of that rates.
It is obvious that this is a question that he wants to deal with.
“It’s not surprising that the LAG audience revenues,” Martin said. “But PFL has a great combat roster, a global platform, an increasing investment and an exciting product. Brand and revenues are not only where they need to be. It’s my job.”
Building stars, it is very important
New York, New York – 25. November: Dakota Ditcheva celebrates after Katherine Corogenes during 2022. PFL Championship in Hulu Theater in Madison Square Garden, 25. November 2022. in New York. In New York. (Photo by Cooper Neill / Getty Images)
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One of the most serious priorities of Martin is the rise of combat narrative. He admits that MMA athletes are often struggling to build personal brands outside the cage, limiting their earned potential and the ability to promote casual fans.
“We have to get fights, we have to get to know your personalities,” Martin said. “We need to take those long-shaped stories, making them take it, instagram or short youtube videos. Until then, fans already knew that fans, their strengths, their goals, their strengths.”
Atlantic City, Nj – 01. August: Thad Jean is looking before the fight in Logan Storne during the World Tournament PFL 2025 in the Palace on the sidewalk, 1. August 2025. in Atlantic City, Florida. (Photo by Cooper Neill / Getty Images)
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This approach lends from Martin’s media roots, where packaging and distribution were as important as content creation. It is also not afraid to take signs from other entertainment forms. “I’d like more dramas,” he admitted, noting that the theatrical walk and rivalry – sometimes limited to UFCs can be areas where PFL is innovations.
More like a football from American football
Martin insists that the growth of PFL will not only come from the Polish brand; Geography is equally critical.
“Eighty-Five Percent Of The Global MMA Audience is outside The US Unlike One-Off International Events, We’ve Already Launched PFL Europe, PFL Mena, PFL Africa, and PFL Australia. In Africa, Our First Premium Mma Event Drew Millions of Viewers. UFC doesn’t have a presence there. We’re setting up international leagues where we’ll be around, Creating a real pathway to the global stage. “
This strategy mirrors is a structure of football more than American football.
“It’s not NFL against the KSFL. It’s more like Prime League against La League, Serie A-more successful leagues coexists globally.”
Real media and business flywheels
Just as Turner has grown in convincing advertisers and distributors of its values, Martin sees media rights as the greatest opportunity to PFL.
“UFC’s contract with Paramount $ 1.1 billion Annually confirmed MMA as Mainstream. We can use this certificate to increase our own rights, sponsorship, licensing, trade and life events.”
Its strategy describes as a “virtuose circle”, a business fog that begins with fans. “You get bigger news, they spend more time and money with your brand, they become ambassadors, and social media sets it fire, and the cash enables reinvestment in fights, events and spread. Success leads to more success.”
It is similar to the stream to what you see when the video games live to be made properly.
Fortnit, the end team of EA and other collectors modes did not exit from the content gate. They first established value and attraction before creating cash bar.
Playing a long match
Martin was cleaned about the challenges, which is refreshing.
As a MMA fan, more exuberant events are great. As a VMA journalist, more promotions that draw fans, it is more about writing and strengthens your field coverage.
UFC remains VMA’s juggernaut, and casual fans are still more likely to adapt when familiar names appear on the card. But Martin’s condemnation was rooted in personal experience and career scaling companies for a billion dollar.
“If you take the PFL letters from the cage and replace them with UFC, many fans would not know the difference. This means that we are already a replacement product. Now we only have to install as one.”
For Martin, the Turner path in the cage is a smaller jump and more logical next step.
“My focus as the director has always been: How do we grow value and business income?” He said in his PFL biography. “With a global MMA explosion, I see a transformational future for PFL. Here is an opportunity without a premca in global sports.”
No one knows whether PFL will reach their growth goals and increase legitimacy, but based on my experience as consumer and the study of the successes, Martin concepts is things in the direction in the direction.
