Heineken brings a soft alcoholic alternative to open 2025

New York, New York – 03. September: Aimee Kelly, Chelsea Vaughn and Brian Griffin Enjoy Heineken 0.0 in US Open Tennis Championships – Mouth Billie Jean King National Tennis Center 03, 2024 years in New York. (Photo Craig Barritt / Getty Images for Heineken)

Gety Pictures for Heineken

When it comes to drinks tennis these days, all the conversation is currently dominated by one Special drinks based on Vodka. However, for participants in the US open – or at a bar near you – the non-alcoholic alcoholic alternatives are in a larger request than ever before. New Gallup poll Published earlier this month, he discovered that only 54% of U.S. adults drink alcohol. It is record in the history of 90-year research. Fortunately, there is also a drink of tennis tennis, which designed them separately.

Heineken, the official sponsor of the New York Annual Tournament, re-presented Heineken L0ve.l0ve – limited edition of preserving her best-selling 0.0 non-alcoholic beer. This week, it landed in the city on activation in Grand Central Terminal-aided messages intended to encourage zero verdicts and zero reasons for moderate moderation during Open Now.

It is finally intended for more than just this event. Research indicates If a significant number of non-drinks reported stigma about restraint at parties and events and often feels like an explanation to avoid alcohol. Campaign “0.0 reasons, 0.0 verdict” The result of the verdict serves as a reminder that you should free to be without alcohol, whenever and wherever You will.

Helping the result of these points is Benito Skinner, Star Show Amazon Prime Hit Overdone, And now a spokesman of the brand. Heineken brought him to Grand Central as “0.0 Ref”, as sponses on the American open chair, together with Bullhorn, so he could extract comic relief and inclusive encouragement. Along with a handful of prominent personalities of the Internet, Skinner can be noticed this week around the city, randomly give us open tickets for Lucky Passersbi.

“Heineken’s commitment to encourage inclusive, without a judgment, the atmosphere is something I am really excited to support the United States open this year,” Skinner said in a statement to the public. “I really admire their commitment to ensure that part of the moment is always an option – whether I want to drink alcohol or not I share zero of the street judgment. Keep your eyes peeled for your boy.”

Although Heineken L0ve.L0VE can be reserved for us open season, regularly marked can Heineken 0.0 are available in the entire whole, usually selling for around $ 60 for 24 packs. The brand based on Dutch, which also occurs as the second world’s largest brewery, introduced a non-alcoholic alternative in the country in the country 2017. Years.

Since then, it has grown into the above sales product globally. Floating with his success, The company has invested millions in the most modern laboratory In his Helke Netherlands, it is dedicated to removing alcohol from its malt-based stock without limiting their tastes. The results are tangible in 0.0, which uses a method for distillation vacuum to retain the fruit function of Heineken’s trademark, together with a famous, glorious body.

More innovation is expected from this laboratory in the coming months. So, whether you are a tennis fan, non-alcoholic beer, or both … Heineken gives you enough for love.