Converting the KPOP demon of hunters in a franchise is Netflix is ​​the next challenge

When you’re looking at KPOP Demon HuntersIt’s easy to see why it became The most popular film that Netflix ever posted. The story of an animated musical of the trio pop stars tasks to protect humanity from the monster is famousBut refreshing differently and endlessly stylish than other narratives like it. The soundtrack is Full of non-violent bangers It enhances the beautiful action of the film and never let you forget that this is a celebration of Korean culture. KPOP Demon Hunters Also unsafe centers women in a way you rarely see genre characteristics from major studies like Sony, which has produced the project.

But the fact that KPOP Demon Hunters It feels like it disappears nowhere else important part of its meteoric success. And how Netflix places to turn Huntr / x girls in franchise stars with a sequelStreamer needs a thoughtful strategy if he wants to hear this type of film magic again.

Netflix would not be in such an enviable position right now that it is not entered an agreement with Sony Back 2021. years Giving it an exclusive right to American rights on Sony pictures (SPE) large screen large screens after their theatrical and home entertainment releases. As part of the contract, Sony could still sell direct-stream films to other platforms. But Sony also agreed Give Netflix the first-look of the right to any of the movies intended to make or allow for streaming. This meant that Netflix, which would develop and free these Sony projects, could call back on anything in the Spip Pipeline before her competitors had the opportunity to give bids. KPOP Demon HuntersWhat was first announced for only one month Before Netflix and Sony agreement became an official, he was one of the films he had asked for himself.

Sony could They kept the film for themselves giving him a traditional theatrical release, making the studio into the position to collect any in-boxes KPOP Demon Hunters made an antique way. But as Matt Belloni at Puck Primak, 2021. It was very different time for the entertainment industry. The cinema hook is still closed due to the pandemic with the fee, and Sony needs a way to make money without relying on ticket sales. The agreement gave the Sony way to continue setting movies and minimizes Pandemic releases. And in a leg replacement $ 100 million KPOP Demon Hunters‘Production costs and paying Sony an additional $ 25 million, Netflix had to keep the most profitable film rights, including the goods.

The shady is that Sony Ekecs is shouting in the sky and are hit by Netflix all the adulea to produce one of this year’s best characteristics. But the truth is that there was really no way to know how successful it is KPOP Demon Hunters would eventually become. Each studio desperately desire To expel hits and see yourself as a deep understanding of what people go to theaters. But identifying hits in making is an inaccurate science that is complicated by the audience “Teasing taste, timing and a number of other factors.

What is pretty clear KPOP Demon Hunters‘The lightweight star is that her success was not immediate. It took time that the film really starts to get wolf on Netflix. Massive marketing pressure from Sony could catapult him to the top of the box if things disappeared that route. But KPOP Demon Hunters It feels like a perfect example of a movie used by this current spend of pop culture where many are proud of discovering things that are unexpectedly love, then rushed to say as many people.

“Surprise” everything feels like an important part of how KPOP Demon Hunters became KPOP Demon Hunters As we know this right now, and such a type of energy is difficult to repeat. For one, now more people know this property now. Songs, Merch and Fan Art are everywhere you look like, what is about the fact that watching the film on Netflika has consistently grew because he started coming streaming in June. This is likely to be good while before the film is a little calm down, but when will it be (if?) At the end, Netflix will need a solid plan for re-activated Huntr / X base.

But key from which of Frozen (2013) and Frozen 2 (2019) May only be that Netflix does not have to rush to the next chapter KPOP Demon Hunters‘The story. Even after six-year-old wait, the Frozen continued continued to become The the most successful animated movie of all time (honor that belongs to now No Zha 2). And Netflix could achieve something similar if he plays his cards properly.