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Meal kits have developed dramatically in 13 years since the blue apron was launched in the US. Today, nine main meal meals functioned in the entire country, and their suitable dinner packages have become relatively cheaper and better adaptable people with dietary restrictions.
Increased competition has brought a variety of consumer makeover to meal delivery services, but most of the population is still skeptical. In a recent Cnet polls Of the more than 2,600 American adults, most of those who have not yet tried the service (61%), it is somehow surprised by the term keeping them back.
1. Meal set
Although the prices of foods suddenly looked, the cost sets remained relatively stable.
Over 60% of respondents said that high costs were retained from the test kit for a meal. While the meal sets used to be a more specific alternative to grocery and cooking at home, stubborn groceries in the last few years challenged it. In fact, prices of meals remained relatively stable, and some brands provide Better or equal worth compared to the purchase of expensive ingredients in the store.
Read more: The meal sets became cheap, but are they cheaper than food?
Inflation didn’t hit a set of sets much
Grocery prices have baloned More than 35% since 2012. Years. Previously CNET survey of 2024. Years The growing costs of groceries are found to be the largest financial boxing for most Americans.
Since the services of the meal set success and competition of the customer is stiff, most companies are not willing to collect prices at risk of excluding existing and new subscribers.
Think about A blueprintCNETOVE Meal renaming service for 2025. Year. When the blue apron was launched in 2012. years, the average price per service was $ 10. That cost per servi has barely barely grown. Today, most meals on the current blueprint menu between $ 10 and $ 12 per serving.
An all-level budget set for the Topsen Meal of CNET is.
HellofreshThe most popular service for a meal in the US (and the largest Rival Blue Aprin) costs $ 10 per serving for all but one of her subscription plans. The rest of the service kit is even cheaper. Quarrel And evenings offer recipes plans that cost about $ 6 to $ 8 per serving.
Budget purchase And cooking at home still not online is the biggest savings compared to meals in restaurants and order delivery. However, the meal sets offer more significant savings, at the top of the convenience, but they did when they first presented.
2 subscription subscription
Due to too much subscription, some people do not want to add monthly meal equipment.
Another common response for why meal sets were excluded with the table is a subscription condition. Almost half (46%) of the respondents said they did not want to commit to another subscription service.
Aversion to subscription is not unfounded. Just last month, Hellofresh was ordered to pay $ 7.5m After the California Court found a Diva dish of Kit Gianti guilty for wrong customers about her subscription model.
Blue apron solves subscription requirements
Blue apron, perhaps inspired by a liquid suit against her, was silently planning to eliminate their request for subscription and announced the news Only days after Hellofresh judgment.
The blue apron now represents the only great service for a meal that requires no subscription application users, although there is a subscription option for those who want to. Customers can order any of the services of more than 30 recipes a la carte and without a recurrent fee. It could encourage other companies to do the same.
Methodology
The CNET ordered you yougow to implement the survey. All figures, unless otherwise stated, are not from you? The total sample size was 2,607 adults, of which 2,172 did not use the service delivery service. Fieldwork was taken from 16. to 18. July. Research was made online. Data were submitted and representative for all adults (over 18 years of age).
