Stellantis presented Jeep Cherokee while brand tries to reverse the fall

Jeep rolled freshly designed model after six years in a row per year Sales of refusal.

The Stellantis The car skaktor presented new Jeep Cherokee On Thursday, the most recent move trying to skip the sale. It is the first hybrid system of jeep and the first for Stelllantis in North America.

2026 Jeep Cherokee Redisign aims to challenge the Cherokee SUV brand icons, which has transcribed the company’s history for decades. The jeep had previously quit Model in 2023. under the former Stellantis Director Carlos Tavares As part of various Measures to reduce costs.

The model marks the debut from Stellantis’s new 1,6-liter turbo-four hybrid drive drive, with more than 500 miles to fuel tank. The car will boast of the “interior on technology”, “including Stelllantis’ new Connect One services.

“The hybrid was the perfect piece for rounding the rest of our portfolio,” CNBC’s CEO Bob Broderdorf said Phil Lebeau On Friday morning.

The new model, which company said longer, higher and wider than the previous Cherokee, also maximizes its space with 30% more freight capacity.

“This is the largest segment in the United States and bringing this back to our portfolio is the perfect fit between compass and Grand Cherokee,” Broderdorf CNBC said. “This is obviously one of our biggest misses from our sales decline that will now help re-confirm the positive guidance for us to move forward.”

The 2026 input level car starts from $ 36,995, including dollar billing. The cars will arrive at the sellers at the end of this year and early next year, with production that takes place in the stellantis’ Mexico plant.

Announcement comes while the jeep tries to re-strengthen their sale in what was Ieardlong Pad for a brand.

In the middle of a six-year-old drop in Jeep, Stellantis is also facing the front wind from the president Donald TrumpTariffs, estimate Its solemn impact for the company will reach 1.5 billion euros or $ 1.74 billion. CEO STILLANTIS Antonio philosawho took up the upper job in a compiler of the car in early this summer, said on the July call with analysts that the company works with Trump administration.

“Costs will surely influence tariffs,” Brodrordorf said. “But it is obvious that the global brand and have more nameplates in the plant, allows us to be very, very flexible.”

Philosa, which was previously the General Director for the Jeep, a long time recover a jeep market share through Cherokee’s revitalization.

Stellantis acted a gradual improvement over the coming months in his half earnings in July.

“My first week because the whole of confirming my strong belief is to fix everything that is right in Stellantis – starting with the strengths and the ideas of our people, in combination with the new products that we now lead to the market,” Philos said in July.