How to superpounit plans for Netflix shopping center

This week Netflix was shared A few more details About your Biotiot site Business: The company will open its first netflix house in Philadelphia 11. November, with another location that is open in Dallas 11. December. Both locations will be covered at 100,000 square meters and are offered input experiences related to Netflix franchises such as The more insignificant things and MatchRestaurants that serve Bridgerton Snacks, Mercy shops and more.

Netflix’s location-based recording is intriguing because it is very different from the way Hollywood worked this job. Instead of investing billions of dollars in mass themed parks that most people can afford only once or twice in life, netflix accept a model that costs both the company and its customers much less.

The visit to Netflix home will be free, and the company bets that consumers will open their wallets for gaming and other experiences in the team. Netflix also opens its locations in existing shopping centers, which authorizes the cost of the company and suggests in the future where Netflik House could eventually be in every capital.

The emphasis is included at the end Here, because the opening of a party for fun at 100,000 square feet still takes a lot of time and effort. Netflix talks about his plans Netflik House From 2023. Years; This week it shared that the third planned location in Las Vegas will not be ready until 2027. Years. However, there is a way that Netflix can significantly accelerate its entertainment plans based on location – and that is a response that has been a response to the nose for some time based on some time Sandbox VR.

Sandbox VR is launching a parties based on a location that works over 60 locations around the world. The company was first installed with Netflix in 2023. year, when it started Virtual virtual games VR Experience. Earlier this year, Sandbox added an experience for Zack Snider Rebel Netflix franchise in the catalog. The two companies also work a The more insignificant things experience It is intended to start later this year.

Consumers visiting Sandbox Vr site are equipped with VR headphones, plastic vest and a tracking tracker tracking. They were then guided on stage – a large, empty space equipped with monitored cameras, fans and more – and immersed into the world of their favorite Netflix title, which come to experience with their friends.

I have to try the Snider experience Zack Earlier this year. Once I had headphones, I found myself in the middle of a fire for another, often forced to kneel and puck behind the chests and other facilities that existed only in the VR world. The whole experience was only slightly based on the plot of movies and light as a whole, but full of action. He was finally soaked by sweat, and we muscles hurt for days. (Never look Rebel? No worries: Here’s the trailer for a pension on Match Experience.)

Sandbox also has some titles that are not connected to NetFlics. They include their own long-lasting Deadwood Zombie franchise, which recently exceeded $ 100 million in ticket sales, toward Sandbox the whole Steven Zhao. But Netflix is ​​clearly liked with the sandbox and will install VR start-up game in its Netflix House locations.

Sandbox is not the first company to try his hand at the experiences in the Marked VR in partnership with Hollywood. The void teamed up with Disney for more experiences; Dreamscape Imormive supported Warner Media and AMC Entertainment; The spaces spat out of dreams. All three companies have closed the VR centers since then: Dreamscape turned to educational techniques, spaces He gained Appleand the emptiness Bankroted.

Sandbox VR almost failed that it did not make it through a pandemic of quite-19, but has since occurred in expensive adapted props for every experience, Sandbox uses open phases, which allows easier switching of experiences. The company also perfected its Word Marketing Strategy: Visitors are recorded in the video and receive some recording clips that record enemies after each visit with family and friends.

“It’s almost like a bang of Peek,” Zhao told me during the talks about the margins of the programmer game conference at the beginning of this year. “You don’t have to see the full game, but you have to see the clips of that.”

Finally, Sandbox has optimized its operating costs by switching to the franchise model. Growth has been significantly accelerated since then, with boot plans 30 Location In 2025 years and 127 future offices in development.

Netflix could continue to participate in this journey as a partner of the content. Experiences like Match VR Hold the mind pointer with your fans while waiting for the next season to fall, and at the same time help streamer to earn extra money. “It’s not what they do not market for them, but they create significant tantias from us,” Zhao told me in relation to the study partnership with his company.

Or, Netflix could only buy Sandbox completely and immediately installed in dozens of shopping centers and in the center of merchant pipes around the world. Sand sites could double shops Netflix Merch, whether the host jump switches whenever the popular show season falls and serve as testing for new Netflix IP. (A Deadwood Show, maybe?) They could even become part of the company’s video games strategy and promote Netflix efforts to become netflix of playing.

In addition, adding 60-number locations with sand sand sands to further support netflict access from below to the site-based entertainment. Sandbox announced earlier this year that he had exceeded $ 200 million in the sale of the corpse ticket. It’s not Va VaNiandi Money – Disney Cruises and Themes Parks $ 9 billion generated in income in the last quarter. But with Netflix muscle marketing, sand could turn into a significant generator of the income for streamer, and as long as it is further stronger than non -flict franchises.

Now, a warning is needed: this is all clean speculation on my part. I have no internal knowledge that I would suggest that Netflix has an interest in acquiring the sandy frame or that the Peskovnik is looking for a customer. Streamer was also very conservative of acquisitions in the past. Still, the team team looks like almost perfect fit.

Just think about how Convera Ce-Ce Ted Sanandos was talking about Netflik House Locations in 2023 years looking at Netflix. It’s not a place to invest. It’s not a place to invest. It’s not a place for investment Investing. It’s not a place for it. It’s not a place for it. It’s not a place to invest. It’s not a place to do. It’s not a place to do.

Sounds like he could say the same thing about Sandbox VR, right?

This is Hunpass by Janko Roetgerscolumn on continuous crossroads of technique and entertainment, syndicated only for Edge subscribers once a week.