The actions of the American Eagle are increasing at retail trade Travis Kelce

Actions American Eagle Rose Wednesday morning After the clothes company announced co-operation with the football star Travis Kelce, only a day after Taylor Swift dressed.

The stock has risen about 5% in early trading.

Kelce’s sports brand, Truor Colors, launches cooperation with a limited edition with American Eagle, pairing jeans with Kelches, including T-shirts for inspired vintage and “reimagired” jackets. Cooperation was more than a year under construction, Kelce said, but the announcement came Just a day after his suggestion caused global motion of internet among fans.

“It was a great opportunity to join the established brand in which both sides were excited to cooperate on each decision in design and a creative process that” AE KS TK “on life,” said Collection Director, Creative Collection Director statement.

The new pieces are launched in two drops on Wednesday and 24. September.

American Eagle was not the only stock to get a rush from the announcement of the NFL Star Engagement This week. Actions Sintet Jewelers jumped for a short Following the proposal As fans focused on “pillows” pillows “hired ring. And other companies lost their time to use the proposal to promote their products, as Domino’sGrubhub and Solidcore, among others.

Kelce’s American Eagle Eagle comes after Marka Traperic announced cooperation with the actress Sidney Sveenei in July. That team He fascinated the internet in what some critics considered deaf tone Campaign for your Word Condition of good “jeans” and “genes”.

Company shares In the mood In the Mema-Livestock After Sveeney Promos presented, helped the President Donald Trump call Campaign “Hottest ad there.”

The stock is about 20% since the middle of July.