Cadillac F1 reaches many years of sponsorship with Jim beam

Jim Beam has reached a multi-year, multimillion sponsorship agreement with Cadillac F1 before the formula 1 formula 1 season.

Jim Beam

In front of you season 2026. year, the new Cadillac F1 entry into the network has one of its first sponsorship offers.

Historical American Distillator Bourbon, Jim Beam, has reached a multi-year partnership with Cadillac F1. The exact financial conditions have not been discovered, only by saying that the sponsorship agreement was multimilion dollars in nature.

As part of the agreement, Jim Gim becomes an official partner of the Spirit Cadillac F1.

The agreement will see branding, both on car and outside the car, for the entire F1 schedule during the agreement.

“We are excited to bring Soul Kentucky to the global phase of Formula 1 with Cadillac, a brand that was part of the story of the Beam Grade”, said Rashidi Hodari, General Manager, James B. Beam Distilling co.

“This partnership gathers two icons of American heritage to create something really special,” Cadillac said Formula 1 Principal Graeme Lowdon. “Formula 1 is a global stage and we want to go on this trip with us on every step on the way. Our vision goes on the race where it joins our family family every day.”

Hodari added that Jim bundle works closely with Cadillac to craft achievable experiences and paths, which will be adapted to cultures and consumers of each market around the world.

“We will also insert adapted, cultural proper branding in key markets, to show our brand in a way that is authentic during the place, place and appropriate race, when I asked about activating the brand Jim beams for forbes.

Jim Beam is in the final phases of development for the activation schedule, which will be in front of Cadill’s car revealed in February 2026. years. The first race on a schedule of 2026 F1 is in Australia 8. Marta.. In AugustCadillac F1 announced that Sergio Perez and Waltter Botate would pilot cars of the team when they enter 2026. Years.

“Both car races and driving Bubon Jim Beam require every single and moving part to gather in order to create a positive collective outcome,” Hodar said. “This is very conforming to the world’s bundle. They both mean that it is the power of their communities that allows you to understand the importance of connecting with the next generation of formula 1.”

Jim Beam and Cadillac had a relationship that dated more than a century. Fred Noe, Jim Beam’s Master Distiller Distiller, however, drives Cadillac as a tribute to a car, who helped protect her family’s legacy.

The agreement with Cadillac F1 indicates a long history of Jim Beam partnership with sports properties. Although it is their first foliage in formula!, They have agreements with Kansas City Chiefs and Dallas Cowboy NFL; Los Angeles Dodgers of Heil Bayll League, as well as sponsorship agreements with the United States Football Federation (USF), Indianapolis 500 and Nascar in the United States and Dick Johnson Racing (DJR), Australia’s oldest race team.