Benito Skinner, Molly Gordon and more stars in J. Campaign Hose

J. Hose brings its own Rollneck sweater to the new, younger generation. The brand owned GAP celebrates 40 years of their silhouette icons with a new campaign, today, in accordance with the setting of today’s hottest gen Z Star Gen.

In retro, preppi and sports images, Benito Skinner, Molly Gordon, Maggie RogersDominic Sessa, Lukita Makvell, Rome Flinn and Tailor Paige-Angulo wear navies, red and gray versions of a knitted sweater, stylized with denim jeans, khaki competed skirts and baseball hats. This is a decline, the sweater will return to 27 colors and patterns that are available in male, female and crew. You can buy some new colors already on Jcrew.com.

“Rollneck is the icon of our brand: it is a timeless piece that represents a classic American style, but it is diverse enough to handle and styles in so many different ways” Julia Collier, CMO from J.Crev, said in the statement. “We wanted to celebrate that through this outflow of characters who represent many aspects of our heritage: classical, prep, land, collegial and redefine what these things mean for the new generation of Americans.”

The Z-target campaign gene indicates the latest strategic shift J. The bowel made it to install a brand deep into pop culture as it remained pregnant to their heritage. Under the Director General of Libbi Vadle and Creative director of Olympia Gayot, he revived his classical American and prepapy style through the capsules with the entities New Yorker (for its 100th anniversary)American Olympic teams and FX’s “Bear”.

Shop pieces presented in the campaign below: