K-pop catalogs draw interest in investors after success “Demon of hunters”

AS mainstream interest rate Investment market grows and investors are looking for opportunities outside the traditional West Pop and the rocks, the escape success of Netflix KPOP Demon Hunters – which has four songs in the top 10 billboards Hot 100 – He helped interest in K-pop catalogs.

K-POP Catalog The market outside South Korea, however, works differently from those United States. Well, Bilbord inquiry HazioGeneral Manager of the South Korean investment company outside of music – which built one of the largest collections of Korean and Asian popular music, including Megahits from BTS and Blackpink – To share its perspective in the current market and some institutional wisdom, which is before learning during its four-year history.

It was founded in 2021. year, except for more than 35,000 songs, which seemed far greater than other Asian investment companies and putting their portfolio in addition to American partners in the number of songs in its portfolio.

“We are like a specialized asset management company,” Jinvoo says, whose firm allegedly launched more than 400 million dollars from Korean private capital and institutional investors, including capital and KB securities. “We try to focus on what we are good, what is K-pop.”

This year’s firm in the village Acquired publishing rights From an independent K-pop-a-song and producer of the Book BOOM, including Blackpink Hit “Kill this love” and “Ice cream”, as well as the share in the BTS ‘Monster hit “butter”. Wide It also has a large library of older Asian classics from groups such as panic and Kim Sung Jae and recently spread to the Latin market with Procurement of Iandel.

Here are three separations from BilbordTalk to Jinvoo.

Corsic Korean management companies want to sell catalogs.

Jinvoo says the Koreana’s music industry industry will go through a change in the guard with a lot of leadership and trade artists, and several companies are looking for ways to perform their finances.

For management companies, outside music, it offers a way to liquidate part of the catalog and reinvested in their company.

“It’s pretty much like a problem with all over the industry at this point,” he says. “It’s a winner – all situations. If you don’t have BTS or Blackpink, what will you do? The long tail of these management companies has a fairly significant existential question. We are a liquidity and solution provider.”

Although Korean management companies are structured as one-stop shops with songs with staff, Jinvoo says that acquisitions happen almost the same way they work with Western musicians. Behind the texts of texts for the acquisition of publishing rights and the Procurement of Masters. He says that the basic difference is, because the investment market in catalog in Korea, getting Korean text for the sale of their rights “requires much more (i) deeper trust, handling and greater sensitivity to cultural shades.”

The name, image and similarity, which was used to create a virtual concert of ABBA in London, and that primary wave used to create a heart-shaped brand and special release of Converse shoes, do not exist in southern Korea.

The Beyond’s Catalog seems mainly of the publication of rights and master’s recordings and while investigating the name, picture and personality with catalogs that holds outside South Korea, the Korean law continues to develop around the right to music.

Behind genering vomit in other ways, including shifts in Korean dramas, movies and commercials. One recent success has arrived from the Japanese Beer Company ASAHA Super Dri, which used Blackpink “Kill this love” in a global AD campaign to match the world’s latest world tour group.

The company also cooperates with the influence of social media media.

“First morning, we look at our internal data system and will show that (for example) 78 songs are very dramatically in the last 48 hours,” Jinvoo says. “We try to understand why, and maybe Indonesian tiktokoker used our song in a dance challenge and ready to invest in the event to invest and encourage it and encourage it to plug it and invest it invest. “

While the learning of K-Pop Megahit makes predicting a potential generation revenue less predictable, except that it is more surprised by pop in transferring revenues from Korean classics.

Jinvoo says the external strategy is focused on possession and work and new hits of K-pop and older Korean and Asian evergreen songs, and the billing of the path is surprising.

Many K-Pop Hits in the external catalog are less than seven years and still enjoying the current popularity that increases its streams. The management of the declining popularity of these songs through synchri is the main priority, Jinvoo says.

“We believe that, from our experience, you can actually slow down the decay curves and slightly defy gravity,” he says. “Not all the time, most of the time.”

What is surprisingly, adds, is that they are vintage songs over the library outside streaming jumps in recent months. The company’s analysts continue to work why, but Jinvoo says it thinks that this is a consequence of many of these catalogs that recently become available on streaming platforms. Companies for the management of Korean management and artists lagged the western market in placing older songs on streaming platforms, he says.

“A lot of songs in our catalog older than 10 years are beginning to grow. It is a large type of structured story about the tail.