Ai sticker is now in everything: It’s a problem for customers and home brands equally


If one thing I learned from Berlin’s 2025. IFA Consumer Tech Show, it’s that ai He also took marketing as well. Even With my smart home focusIt was hard to find a new product or announcement that did not have somewhere “AI” in his promotion. This is a problem for average technological enjoyment because it is no longer clear What does it meanIf it is actually AI In the modern sense (which will be discussed not even true AI at all), or if he adds anything worth.

Read more: Fast threatens to take over AI and smart houses: Here’s how to protect yourself

When is actually ai?

Bespoke-Ai-Kitchen-1

As Samsung’s, it is undressed, but sometimes it is the basic algorithms below.

Ajai Kumar / Cnet

When I say artificial intelligence, she was everywhere in IFA, I think about it. Buzzzdord appeared The Normal Fuzzy Robots and fast wall-based ornaments Robor’s smart mapping of Roborock mowers and Hisense’s refrigerator guides For recipes. Samsung They brought all three of her and Brands in IFAWith a AI covered for devices, Vision AI for home entertainment and a galaxy AI for your phones. And better to believe That voice assistants Now they are called “AI voice assistants” whenever possible.

But when so many companies hit that and stickers, it begins losing meaning. How many of these new devices does the modern definition of AI actually have? I mean the common generative AIS, Usually runs LLMSLet’s see each day in the form Google twin and Chatgptwhich can summon information and “talk” with us on conversations. Many have some generative abilities, but they call them in the same vein Like Fully Coated Chatbots is stretching at best.

Other uses and make it clear that it is a branding deadline, something that marketing need to have them. It is disappointing and confusing when there are no standard AI functions that can be found in the AI ​​product. For example, when Samsung says her Bespane AI can save energy used washing machinesIt seems to be related to algorithms and sensors that manage wash cycles, something that would never be called “AI” a few short years ago.

It moves as if they could cheaper expression and deterred products that really have built-in artificial intelligence – when everything is in all, nothing is. Or at least people began to feel like that, which is a problematic marketing company just face.

On the other hand, the props to the lighting of the LEPRO companyWhat is that it is ready to explain that his voice assistant is really created using LLM trained on design concepts that will help you choose the right colors associated with various activities. Details like these make it easy to see if ai is really there and what it does (it is also useful for me as a reviewer).

When is Ai Valued?

Woman walking near the Amazon Echo screen

How do you know which AI features worth in the house? You let them test them.

Amazon

Effort and branding creates another dilemma: Is AI actually in a smart home? Are these characteristics with tags worth their often larger prices? That’s a difficult question. In some cases absolutely – especially if you want AIS trained to recognize certain faces or scan your videos for you.

In other scenarios, and it doesn’t add much at all. Herense has made great effort to add all your IFA announcements. But certain examples fell flat, such as a voice assistant in their air conditioning U8 S Pro, which looks like only a voice assistant, not even advanced. It is limited to only 18 voice commands. Advertised and cooking agent and washing agent in his kitchen technique It looks completely unnecessary, aliging into everyday tasks we already know how to work or we can find multiple guides for the match With a quick google or Question on the smart display.

Switchbot's Art Frows hanging on a pale wall, showing floral scenes.

Generative AI Art Framak To Drag Looking Fun and Innovative, but it will not easier to do your life.

Switch

Even an innovative AI-Prompt Figure Frame with Svitchbot ink, which I can’t wait to try, there is certainly “Why is this needed?” Quality that. Many of the latest AI pushes suffer from Tyos. We only have so many rooms in our homes and life For a new smart technique: And it works best when it saves us time and headaches, not creating more for us to manage.

This is the part where I eagle my horn, and everyone here about the saws on the CNET. We do not expect a typical technical customer time or energy to sprout all these detail or assistants for quiz with each command. It’s Why we review devices, phonesApplications and Chatbots: Let me see which one is worth, making life better, who have privacy questions, halucinira and everyone else is a tortuous details. When so many products are called this or ai, you need experts to withdraw for gold. And IFA 2025 brought a brand new list of techniques to spill.

If you want connected to home security thoughts, see What I like at home at home And see if it could help you too.

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