Taylor Swift Mania with NFL enters a year

Kansas City, Missouri – 24. September: Taylor Swift Reacards during the game between Chicago Bears and Heads of Kansas, 24. September 2023. in Kansas City, Missouri. (Photography David Eulitt / Getty Images)

Getti images

Taylor Swift Mania was set to enter her third season of the NFL as a 35-year connection with the most popular US professional sports league continues in Brazil.

Swift, which is now engaged in Cansas City Chiends narrow near Travis Kelce, is allegedly It is expected to be in Sao Paul on Friday when the chiefs play charger in Los Angeles at Corinthians Arena. To date, Kansas City is 19-4 with a quick attendance from 2023. years.

“It was a whirlpool, I would say, for the last two years, since Taylor literally entered our lives,” said the heads of Chief Clark Clark Hunt during the “Show” Pat McAfee “in mid-August.

From 20. September 20. until 20. January, the football transition around Swift generated nearly $ 1 billion in the total brand value through its connection with Chiefs and NFL, in accordance with the analysis provided by the Apex Marketing Group. It was concluded involved in training on television, radio, printing, digital and social media.

Frenzi continued only in front of the upcoming NFL campaign. Swift is a recent belt podcast on “new heights” – which is hosted by Travis and Brother Jason – It produced half of view videos Via the channels of social media brands.

After appearing podcast, hunting, “Pat McAfee Show” was a fan base of Kansas City, which had previously had 50-50 divisions between Male and Female, now shattered 57% female, making it “probably highest” in the NFL. In front of the Super Bowl character in February. credited Swift, partly, for 30% growth in the NFL franchisor fan.

He added, “It was absolutely a fast effect of Taylor.”

Meanwhile, Kelce, who experienced the immediate halo effect After the first official official stadium on the main stage on his head in 2023. years, he also benefited from the Buzz Media in the last TV0 years. 35-year-old is currently Br. 2 Most popular modern NFL Player K2 2025, according to the company for the Market Research of the Yougov. Triple Champion Super Bowl – Who As reported, signed a podcast in the amount of $ 100 million 2024. years – he also finished the last season as no. 11 Sale of NFL players for officially licensed products.

YouTube will soon understand the effect of Taylor Swift Mania, because Tech Behemoth is the exclusive game on Friday in Brazil, Marking the platform first ever live NFL games.