FTC ads for sale for sale on Google and Amazon

The Federal Trade Commission is investigating whether Amazon and Google is seducing advertisements regarding prices and conditions for their ads. As first reported The investigation is run by the Consumer Protection of the Agency and Centers about sales auctions in the sale of advertising by companies.

Google sell ads using automated auctions that run after the user enters the search query. These auctions take place in less than a second. Amazon uses real-time auctions to set ads within its entries, which users will recognize as “sponsored ads” or “sponsored ads” when they are looking for certain products.

Investigating issues is whether Amazon discovered the so-called “reserve prices” for some of its ads, which is the floor at the price that advertisers must meet before they can buy an ad. For Google’s part, the FTC views certain practices by searching, including its internal price process and whether it has been covered by ad costs in a way that advertisers were not private.

The FTC is not the only federal agency that holds close around at Big Tech. Earlier this year, a It was a monopoly in Network AD technology after the Department of Justice (Doy) violated the giant business. Google also recently escaped From the Department of Monopoly Justice, which includes its Chrome search engine.

The FTC Chair Andrew Ferguson previously said that a major technique was one of the main priorities of the Agency. These investigations move forward to the background of top technological general principals, continuing to try to introduce affection with the Trum President and erase (if potentially unrealistic) In the US economy.