How do you sell people on a VPN? Just say “VPN” over and over again, obviously

Texts Mural Mural Mural Tech Company in London Trend Visit oneself The area, known for its street art, used the word “VPN” 24 times, without actually explained what a virtual private network or makes it. What was somehow the point.

The artwork to attract was creating a VPN Provider Surfshark and Graffiti Art Company Kingmurals, who cooperated at PR first.

VpnsOr virtual private networks, create an encrypted tunnel that allows you to get involved in network activities without exposing your IP address, your physical location or other personal information. Cnet’s Review of Surfshark Notes that the service “becomes a job done for Casual VPN users.”

In the video, Surfhark said that he was trying to present VPN as “lifestyle” which is not technically intimidating, as “decoding the manual for the spaceship”.

I am Mural, who grown at the end of August, is like a game of crazy libs, but with only one term charging all holes in the text. Here’s how it is in full:

“If you need VPN, and that VPN is VPN, because our VPN has been to VPN. Our VPN calls into question in VPN, if their VPN should do it in VPN. So if it should be Do it in VPN, if it should not be done by VPN. Because VPN should do this in VPN. Because it should be done in VPN. Because this VPN is to be done in VPN this VPN means That there is no VPN at all and it’s just not exactly VPN from you. Just understand it. It’s a VPN. “It’s been followed with the Surfshark VPN brand.

The company has released videos on YouTube and LinkedIn showing how mural and taken to social media are taken to show reactions from passer-by.

Unconventional VPN Marketing

Mural was created to build awareness of VPNs.

“How do people become more conscious than ciberity and privacy, we want to take the complexity everyday and not to take the VPN,” urban urban urban, “said Urban Urban,” said he would choose to choose VPN does not have to be difficult or frightening. ”

VPNs are not usually subject to radiant marketing in public places. “Most VPNs advertised mainly hold conventional tactics like influence and digital marketing campaigns,” said the high writer Attila Tomaschek, “said the senior writer Attila Tomaschek.

On the other hand, Surfshark’s mural, on the other hand, can bring awareness in VPNs and digital privacy in a more creative way, Tomaschek said. “These are these provocative guerrilla campaigns for provoking that the company cooked to really make people and stimulate discourses about the importance of your privacy online.”

Last year, the company carried out a different PR Stunt in London Inclusion of exposed bathrooms on a trailer for building a reduction in data privacy. It was known as the “Transparent Loo” experiment.