As the families of the rich Uber invest in sports, from the main leagues in clubs

The version of this article first appeared in CNBC in the internal wealth Bulletin with Robert Frank, a weekly guide for investors and consumers of high network. Apply To receive future releases, directly to your mail.

Although the ultra-rich families and their investment firms Investing in less bootthey still complicate for the work of the action when it comes to Sports.

According to the new research of Goldman Sachs, 25% of family offices invested in sports or related means like tickets or arenas, and another quarter is interested in it.

Last week, Julia Koch, a widow billionaire David Koch, and her family agreed to buy them minority share In NFL’s New York Giants, according to Bloomberg. In June, General Manager of Guggenheim and Billary Mark Walter reached an agreement to buy a majority bet in the NBA-I Los Angeles Lakers to an estimate of $ 10 billion. And trio family from Baljeva, including a risky capitalist vine Khosla, bought 6% stake in San Francisco 49ers In May.

However, although leagues for women’s and sports like Pickleball was arrested by more buzzing, the appetite investor did not catch, according to the bank’s research. Only 19% of 245 Family offices said they invested in invested or are interested in investing in the basic leagues of women, while 71% expressed interest in large men’s leagues. The smaller percentage (16%) indicated the past investment or interest in women in the emerging in leagues or small leagues of men.

There are some high examples, with an investor cohort in a billionaire that provide three New VNBA team franchises In June. However, these investors are betting on the growth of future capital, not a cash flow for financial return, as previously reported CNBC’s Alex Sherman.

Golan Sachs’ Meena Flynn said in wealth that family offices, who could be patient with the ownership of the team in the long run, regardless of what sports they fall into.

“It really combines their interests perspective of passion, as well as creating long-term value,” she said.

Moreover, family offices see sports as hedges against inflation because they have more sources of income such as legal strimulation and ticket, according to Flynn, Goldman Sachs’ co-head of global private management of wealth.

Many major league owners grow their sports empire by investing in other sports and related companies, such as Blackstone David Blitzer, The first person to have capital in all five major men of American sports leagues. I am, his family office bolt this year He supported a fantastic life, a betting sporting medium; Balleri, Social Club Chain for Rackets; and a club operator Padel Haus.