Publication of the Executive Director in Giant

Google search, is displayed on the smartphone. (Photo by Thilina Kaluttotage / Nurphoto Via Getti Images)

NurPhoto Via Getty Images

People Inc. General Manager Neil Vogel did not mleve the words this week at the Conference Conference Fortune Brainstorm Tech. It speaks of the future of digital media companies like his anti-background more of the Internet, Vogel turned attention to Google – the company he described as “worst“When it comes to how publishers are treated in this new era.

Vogel’s appeal was direct: the old negotiator between the search engines and the publisher is now effectively broken. “Google search, three years ago, was about 65-ISH than the percentage of our traffic. It is now a high side of our traffic,” he said. While people inc. – who own titles like Food and wine Magazine – has grown its entire audience and income, a dramatic loss of search recommendations underlines what Vogel called unfair dynamics. “Long deal was: Take our content, make a search engine, send us traffic.

“That deal is not excluded.”

Google changes and the future of digital media

Google explained Vogel, it is essentially a fogged line between the search and its AI products. Unlike other AI players, which publishers can block training on their material, Google does not allow publishers to cut off from their AI systems without simultaneously eliminating Google sending what is left little traffic. Vogel called on that proof of setting that Google works “intentionally” as a bad actor. “As a content creator, you need to find the market for your content … what we need to make sure now that is nobody demand That. You can’t take what’s great and earning from him without sharing it (with) us. “

Of course, it is also not just Google search where this thing happens. Recent analysis in Atlantic They discovered that more than 15.8 million youtube videos with over 2 million channels without approval in order to train and systems. These videos are spread in at least 13 sets of gatherings that researchers and various technical companies, more evidence of how casual and models are fed creative by others – where an explicit permit is not given.

News publishers are fighting with someone AI firms in court with The New York Times Engaged in the OR Openai’s litigation due to claims that its articles were used without permission. At the same time, Vogel points to something else more immediate and more existential than the fight in the courtroom: collapses of referral traffic while users find everything they need inside and within the search answers.

All this arrives on Google background, it is possible to prepare for switching switches that could speed up the crisis even more. As I wrote earlier this weekGoogle managers telegraphs that “AI Mod” – in essence, Chatbot that synthesizes information about the results of the publisher – is in the track to switch soon, if not, there is not much more integrated into the main search for Google.

Implications are obvious: If readers barely click on exams and now, what happens when that very chatbot door is on the Internet?

The irony is that Google has only recently insisted that “Web Exercise succeeds”. However, the company now acknowledges that the company has now received that the open web is already in the “fast drop”. Regardless of that double, the numbers certainly speak for themselves. For example, similar data, for example, show that those places are like Business insider and Guffpost In the last three years, they lost more than half of their search traffic.

That’s why he saw the conference under the name “Search Engine Zero” – Non-distant future, when it is possible to be as much as possible, as long as possible at the expense of these publishers “during the same publisher” for the expense of these publishers “during the same publisher “For longer possible” at the account of these publishers, the as much longer “as long as possible” to add users to add users to hold user ecosystems.