Kodak launches a vintage-toy camera with strong sales

Eastman KodakThe latest launch of the product – a line of digital toys inspired since the 1980s “Kodak Charmer” – seems to hit nostalgic chord with consumers.

Cameras and record the camera size, published on Tuesday in cooperation with Reto Company, but are sold Kodak’s Website and are only available for pre-order in the most natural traders.

Weighing 30 grams and dimensions 2.2 inches, the camera is sold as functional fashion equipment and comes in seven styles, each with filters that imitate the appearance of Vintage Film Photography.

The cameras are sold in Packing of blind boxesWhich means the customer will not know what style they get only after they buy them. They can keep gambling and buy one camera for $ 29.99 or get all the color for $ 179.94.

But the Banner on the Kodak’s website said due to high demand with cameras, “shipping will be delayed 1-10 working days.” He added that some regions could see an error when explicit shipping is not available when they are going to sign out because it is out of stock.

Sales come as a Kodak, the photo of the photo industry was struggling.

Kodak is the second quarter Earnings ReportPublished in August, he warned that its finances “ask a significant doubt” in its ability to continue operations. The company has published a net loss of 26 million dollars, up to 200% of $ 26m in the second quarter of 2024. Year, together with 12% by reducing gross profit with millions in debt obligations.

At that time, the company said that she had a plan to stop her retirement plan for collecting money and noting that “detecting the effort” technical reports needed accounting rules.

The company’s shares are more than 9% of the year to date.

However, the early success of Charmera suggests that Kodak could attract Gen Z is a growing appetite For vintage look with I2K mod photos in the style of film. In May Global Wellness Institute by name “Analogue Wellness”, including preigital technology, as its top trend for 2025. Year.

Charmera fits in that niche and capitalized to another Gen Z obsession: Purchase of blind boxes.

Kodak’s sales strategy is reflected in Beijing Pop marchwhich one saw EVIL SALE Driven Gen Z Purchase of Labubus, a monstrung doll-like doll created Hong Kong Dutch artist based on the lungs and other toy collections.