Elliot Grigeans speaks AI, Atlantic the whole role and much more in a new conversation

ACEO TLANTIC MUSIC GROUP Elliot Grainge He thinks about the current and future use of artificial intelligence in the music industry. And while the young executive believes that today’s audience has a desire to connect with human artists, it is uncertain that future generations will communicate with technology.

“Inside music, how will the gene of Alpha and Gen Beta, how will their relationship with art and artists will be different from these generations that adults understand artistic integrity and real energy and real energy and real people who create real music in their artistic form?” Graing asked the audience at Traptal Summit 2026 on Wednesday in Los Angeles (10. September).

When asked about his thoughts in AI during a fiery conversation with the founder of Trappital And runsGrigen said to be more concerned about how artists and manufacturers can use a tool to improve their craft. “The deeper issue of Agian agents” use of the contents of the artist in the train is another conversation, he added. Long-term questions are still thinking.

“What will (future generations”) be as used to get used to artificial, maybe even increased reality? In his first public conversation, the CEO said from taking the part of the Atlantic Director in August 2024. years, marking the main-known music group. “Will it be connected to Taylor (Swift) or Bruno Mars in the same ways they work for our generations? Or will it be connected in the same way in AI bot? There is my brain. “

Grage compared the reactions to new technology in the way many people questioned how the internet would be used in the 1990s. The Executive, Whoa Admitted That He Doesn’t Even Use Google Anymore And Instead The Trappital Audience That He has yet to see a “Strong listening Community Fall in Love and Break A Synthetic Artist,” Adding That Many Synthetic Artists Have Felt like gimmicks to Music Fans of His Generation or Older.

31-year-old Ekecutive – Son of the Universal Music Group of the Chairman / General Manager Lucian Grainge – She inherited many years of Atlantic Julie Greenwald In the role of CEO, he brought his independent 10K project labels, which was previously gained 51% of the stake in, under the Umbrella Atlantic. When asked if he surprised him with a reaction to his altitude in the middle of a transition, Grigee showed respect to leaders who came before him.

Referring to Greenwald and former General Manager General Varner for recorded music Max LousadaHe also went out during hoping, Grainge said, “They are great, great executives and they did amazing things. But I wasn’t surprised about fanfare or surprising fans or surprisingly.”

Grageing added: “I was very excited to start and very excited to take, with my team, the most styling, biggest … I think the Atlantic is the best label for taking all the time, the most favorable label.”

Runcie also asked Grigenga how he felt that he surrendered to 10K, which he launched in 2016. years.

“When you sell the company, it’s your baby,” Grangege said. “So finding the right house for it is … There are two parts of my brain. There is an emotional side” I want it to take care of it. “I’m very happy because we moved in at Atlantic Group, so it’s still in our jurisdiction. And then it must make sense for artists.”

“We would not endure or partially go into that company that we did not know that the registry company was a real, large guardian of artists and art, which is Warner Music Group,” Graing continued. “And that we can also say in the day to day business of the company, which we were lucky to keep.”