Disney Park charging $ 17.50 for a bottle of coke and two cookies

The new Disney Restaurant has explosive prices

MSM

Disney has cemented its status as an operator of the most influential thematic parks in the world with the introduction of pop-ups in which the bottle of Coca-Cola and two small cookies sets visitors, and they requested astonishing $ 17.50.

Disney is known for its movies and cartoons, but actually theme parks are the engine behind its profit for blockages. Surprisingly, the spark they give their lower line does not only drive a huge number of guests who pass through the turbithics.

Last year, Disney’s Division experience, which includes its thematic parks, produced slightly more than a third of $ 91.4 billion, but almost 60% of 15.6 billion dollars of operating income. There is a good reason for it.

Themed parks are originally designed to be the form of cheap entertainment for a family day. Indeed, I Walt Disney himself came up with an idea for Disneyland during the visit to Griffith Park in Los Angeles with his daughters. Looking at them, Karusel drives him to think that “should be … some kind of entertainment company built where parents and children could have fun together.”

During the decades since then, prices in Disney parks were pushed by inflation and the company who took advantage of their rarity. Despite the regular ticket price, Disney remained the most popular thematic partner with 142.1 million people who visited parks in 2023. In line with the latest data associations. This creates income, but it’s just part of the story.

Tickets are often loss leaders because they do not cover the colossal energy and the costs of the themed parks. However, once the guests are inside, they are a trapped audience, so they have a small choice, but to buy food on site, beverage and goods that have the most margins. It is surprisingly that they became even thicker due to the pandemic.

When the lock ended, consumers had a huge pent-up request to travel and rinse with a cash case, so they could pay the premium to visit theme parks. Strictly boundaries are imposed by visitor numbers, so Disney decided to switch from a model for driving maximizing quantities to pay more guests to pay more money for a better experience that parks were not so crowded.

Consequently, it increased ticket prices and reduced costs by previously free Friils. At the Walt Disney World in Orlando free buses from the airport to the hotel on site, and stops with the contactless key keys that arrived in the form of collectible handlers.

However, perhaps the most educational change was abolished the passage of the cutting of the queue previously free privilege with each input card. Now they come for price and, according to data data, export by Wall Street JournalThey created more than $ 724 million in revenues in recommendations between October 2021. and June 2024. years on Disney. According to his own reception, Disney is almost too good job.

In March 2023. The CEO of Bob Iger was declared at Morgan Stanley Media Conference, which “always believed that Disney was a brand that should be available.” Socino was adding to “I think it was a little aggressive in some of our prices. And I think there is a way to keep our business, but to be smarter about how to maintain that price to maintain the value of accessibility.”

Disney World and Disneyland in California quickly reduced some ticket prices and added some perks, but free passing passes have not yet returned. What’s more, there was an increase in so-called experiences with growing in parks.

For many years, Disney parks were homeless events and seasonal parties that come to additional costs and give guests access to special fireworks shows as well as meeting and greeting with rare characters. Likewise, parks have long offered Premium dining packages with special sitting for night entertainment, but one disney outpost recently took that model step further.

The new “Star Wars” drinks stop in Disneyland Paris comes with galactic prices (Chesnot / Getty Images)

Getti images

The setting cannot be much more appropriate. Within the retro-futuristic area of ​​Discoveriland Disneyland Paris, full size Star Wars X-Wing Fighter sits on a silver and blue platform that looks like it was left to be left and colored than battles. In the shadow of space ships, popping up outdoor jumping bar, where costumed characters such as stormtroopers are welcoming guests. His star attraction is a parade of bipedal BDX droids, sweet autonomous robots that look like they came directly from Star Wars Movie. Indeed, next year will appear on the silver screen in a new Mandalorian & Grogog Movie.

He called the LightSpeed ​​Salon, it is exclusively as they come. The space places only 50 people and is open only from the floor until 19:00 to 17. September when it will explode from Disneyland Paris in the galaxy far away, far away. There is no doubt that the force is strong in the salon, but it comes in pretty cost.

Area Access only guests who buy soft drink, champagne or signature called cookies that come in water costs.

Bottle Coca-Cole and two small cookies cost $ 17.50 (15 €) to € 25.75 (22 €) If the drink is replaced for a softly coast. It is a heftina price to pay to meet some robots, even if they are very installable. Explains Why Specialist Website Theme Park Inside the magic described area as “divisively”. Others were not so kind.

Fan report report DLP published A cup of a cup was followed by a comment that “you can show your banker what you have for € 15 in Lounge LightSpeed”. In a separate mail Added, “Coca Cola Moclails and 2 Collap Cookies on Lightspeed Salon. 22 € Each, it is 44 € on this table. BDX Droids will not be here another hour and a half.” It filed a course of dissatisfaction with fans.

“Totally shocking. Literally hiding the characters behind the salary”, wrote one of them while the other added that “it is insane prices for Coca Cola.”

Significantly, the lower line is not lost on fans as shown comment From Kristofa Desam, who wrote “Imagine a profit”.

Like this author discovered in London timesThe revenue from Disney Paris increased by 7.4% for $ 3.5 billion (3.1 billion euros) in the year at 30. September 2024. years, and that left $ 156.3 million (140 million euros) Operating income. It is far from the only Disney Park that found a magical formula from voltage experiences.

The new Salon called Geo-82 also opened at Disney Futourist EpCot, in Orlando earlier this year. Appointed by the work year of the park, the salon offers small bite, stiff drinks and shiny views on the night lagguns. Disney This maximum maximum takes the experience of fireworks that cost $ 209 per person.

Just two weeks near Park, Magic Kingdom, he opened the cribs of the Caribbean, called the called Beak and Barrel. The intricate designed tavern looks like a set of movies with shrimp and comes to Animatronic Parrot. The temperate men tempts guests and once there, the cheapest drinks will set them back $ 7.75.

As this author has exportOne of the restaurants in Disney world has more prices than those in one of the most famous and most famous dishes in Monaco.

Nige high prices encouraged a number of viral social media in recent years to the latest beings a video Father’s certificate for a family of five breakfasts in Disneyland in California who came to almost $ 1,000.

Even mouse ears now cost almost $ 30 (Ian Langsdon / AFP Photo via Getty Images)

AFP via Getty Images

Similar reports were also written on Disneyland Paris with British newspapers Mirror Recent reporting that the mouse lice at the resort costs $ 29 (25 €) while the bubble blower occurred to the same amount plus as much as $ 2.34 (2 €).

Even a private resort offers They are far from the basement for negotiating with two nights that cost a total of $ 1,139.55 ($ 841.76) and two children up to 2. October. He did not weaken demand for the Disney’s main financial officer Hugh Johnston, who said the analysts last month that Disneyland Paris “strongly performed” to do it properly “strongly.”

It is in a way to explain why Disney is expected to grow “high uniform percentage segments, however, and since then, the appearance for the tourism industry became more uncertain, due to the impact of the tariff of President Trump.

In May, airlines reported by Corp. (ARC) He announced that the sale of airline agencies based on the United States in the aircraft 4% of the year, in April, marked the third plan of the decline and the biggest reduction in 10 months.

Next month, Investment Research Firm Morningstar export This online travel reservation site experienced mitigation demand in its primary American market in the middle of tariff insecurity. The main catering company Hilton, Hyatt and Windham too cut Their full-time prospects, stating a challenging environment for the macro environment and softening demand consumers in the middle of worrying that passengers keep traveling.

Maybe the most worrisome, in July, a Conserved University of Michigan consumer survey guess 61.8 Which was 16% below December 2024. And far less than its high than 100 at the beginning of 2020. If the prospects do not improve, remains whether the discounts will remain tickets for tourists.