Family offices doubling in stock and are selected to private capital


07. July 2025, USA, New York: Street reading sign “Wall Street” hangs on the post in front of the New York Stock Exchange in the Manhattan Financial County. PHOTO: Sven Hoppe / DPA (photo by Sven Hoppe / Picture Alliance Via Getti Images)

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The version of this article first appeared in CNBC in the internal wealth Bulletin with Robert Frank, a weekly guide for investors and consumers of high network. Apply To receive future releases, directly to your mail.

Family offices have caught their bets in stock while choosing their private capital roles, in accordance with the new research Goldman Sachs.

The investment firms of Ultra-rich families reported an average allocation of 31% of public actions, on the last bank’s last survey in 2023. years. During the same two-year period, their award in private capital fell 26% to 21%, the largest change of all surveyed property classes.

The transition to supplies was marked for Family Offices in the United States and America, who launched their average allocation with 27% to 31%. As for private capital, their allocation dropped 2 Percentage points at 25%, but still crosses it from its international peers. The Bank surveyed 245 world family offices, two-thirds reported that at least $ 1 billion of property, from 20. to 18. June.

Toni Paskuariello, the global Hedge Funds Held in Goldman Sachs, described the portfolio as “PRO-Risk Funds of the MKS”, because family offices held a relatively high allocation to private capital.

This is in spite of the growth Concerns of geopolitical risks and inflation. In the next 12 months, more than three quarters of respondents said they expect tariffs to be the same or more and expected assessments to remain the same or decrease.

Family offices, especially those in the United States, can face huge tax accounts if they bring significant deposits, according to Sara Nason-Tarajano, the Goldman Sach’s Leader of the family business business. Moreover, she said, family offices tend to recover when other market players drank, as they did in April when tariff announcements announced markets.

“There are concerns of market, geopolitical issues, trade war problems,” said Nasison-Tarajano, which is also a global chief of capital market for a private wealth division. “If they are worried about these things, they will be willing to put money on work when these dislocations happen.”

Investing in public actions and ETFS is also the preferred way that family offices invest in artificial intelligence, in accordance with the research. The vast majority (86%) of respondents said they were invested in AI in some ability, with other popular options, including investments in Secondary users and boom Like data centers or VC funds focused.

Goldman Sachs’ Meena Flynn added that family offices are still Development of opportunistic performances in private capital, with 72% investment in secondary, more than 60% in 2023. years. Attendances and foundations were pressed because they were pressed for liquidity, but family offices can spade attractive property at a discount and time of slowdown.

“They have the opportunity to invest in assets that they can keep more generations and do not care about the exit,” Flinn said, co-head of global private wealth management.

And while family offices seem to be drawn in private capital, 39% reported that in the next 12 months more in the class of funds in the next 12 months, the highest of any category. Almost the same share (38%) intends to invest in stock.

Most family offices did not expect to change their portfolios in the coming year. However, through each property class, several family offices planned to increase their allocations, not a decrease. One third of the respondents intends to schedule more capital, while only 16% aim to increase their cash and cash equivalent.

“I think that this image is looking forward – the importance of the invested stay and they understand the importance of insignificance, especially with private capital,” Nasison-Tarajano said.

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It was said, the family offices in America are more of a hill than their peers. More than a third application No positioning for a tail risk compared to 14% and 12% of companies in EMEI and APAC. The most popular method of preparation for black-and-law was geographical diversification at 53%, with gold ranking in the amount of 24%. While gold was less than 1% of the average family portfolio, Flynn said she saw allocations in some portfolios 15% high.

“Especially in the regions in which our clients are very concerned about political instability, they actually keep gold in physical form,” Flynn said. “Many of our clients literally want to see the serial number and know where it is in the vault.”

Asian family offices also took place for the use of cryptocurrency as a hedge, according to Flynn. Only a quarter (26%) of Apac Family Offices said CRYPTO did not interest them, compared to 47% and 58% of their peers in America and EMEI.

Everything in all, a third of the family offices invests in CRIPTO, more than 26% in 2023. years and is doubled from 2021. those who have not reported the most interest (39%) to this, opposite 17% of their peers. Flynn attributed most of their interest in geopolitics concerned.



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