The whole nation of Roc Nation Desiree Perez speaks on the first casino in New York City


In the last five years, ROC nation struggles to make the first slaughter in New York, and this month will learn whether their historical new venture will happen. Jai-z I ROC-OV Dugi General Manager Desiree Perez They disfigurally push to get one of the three new permits for playing gave the city. The license would enable them to convert 1515 Broadway Times Square 1515 Broadway to an expansion destination in the casino and entertainment.

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As part of the offer, ROC nation – which is a partner from the Caesars Palace and SL Green – also committed $ 250 million in community support in the next 10 years. The money will go according to the Community programs aimed at supporting Broadway, public health, safety and security in Times Square and surrounding quarters and more. ROC has further pledged to donate 0.5% of Casino’s income to the Western Community Fund and announced at the beginning of this week that in Tandem with Ryan Villiams and staff will provide local New Yorkers to invest at least $ 500.

With all this in the game, Perez spent the last five years by talking to the Manhattan community about all these initiatives, some of whom have taken care of congestion and tourism, Jai-Z-Helmed Casino could have brought an overly overland area. The Nation of ROC will finally learn its destiny later this month, and the last public discussion on the project is on Thursday morning (11. September). When asked how Nation Roc feels in this insecure moment, Perez says Bilbord Over the phone that are cautious optimistic, but that, “you just never know.”

“It’s more trying to make sure we cover all the basics and that they are right information outside,” says Perez. Bilbord In short talks with the Executive Director for the Nations of ROC on the plans for the Casino, as they are engaged in rubbing and how it will affect the future of New York.

A pretty consequent decision will be reached this month in terms of Times Square casino. What is the feeling among your team and your associates and what do you hope to see during the public hearing 11. September?

Well, I hope to see between now and 11. September as much as possible from the community and all the work we did to get them out and support us.

ROC Nation has always been about the cultural influence and impact of the community. Why did Times Square Casino make sense as the next main project for ROC nation?

Well, if we return five years, it is a license that is basically – Albania decided to approve this three permit that reached the state state of New York City. So, we knew it was something that came to New York and it’s an amazing opportunity. Whoever this permit is set to earn billions of dollars during the life of the license, so it is obviously an incredible financial occasion.

But then there is also an opportunity for us when we work any job, we always try to touch and hit the community as much as we can. So she felt like a real opportunity for us as New Yorkers to progress, turn around and say, all right, these are different projects. I mean, imagine whether we have access to such a type of capital and such opportunities we could do for the community.

The amount of money you are committing to donate is really stunning. How did this comprehensive initiative list gather?

Through different meetings with community boards. We entered and did the city halls, if you want to talk to the community and hear what their needs were. So, we took a lot of feedback from them, including not only $ 250 million we return to direct investment in the community, but also .5 percent in the eternity of the permit that is there.

So it came directly from people. When they returned with concern, we turned and said, “OK, so who is the real partner to cooperate with certainty? Who is the real partner for LGBTK initiatives? Who is the real partner for mental health in LGBTK?” We found partners throughout and only reduced the amounts we need with conversations with professionals.

In that note, the plan includes over $ 83 million for cameras, additional patrols and security upgrades. Times Square already has one of the highest police presence in the city and country, with mixed results – why will your initiatives work better from what is already in place?

I don’t know that better work, I think it will improve what’s there. I don’t think it’s also just for time trages, we actually expanded it to hit the community in our surrounding areas. So I think we’re going above and beyond. It’s not exactly where the casino is. We will touch most of the kitchen areas of hell and is designed so that neighbors, people living near (casino) can feel more secure. Again, it’s more of increasing, we work with a former NIPD commissioner who will think of these plans. So, it is intended to improve what already exists.

Partnership with Ryan Williams and the bath is unique – allowing New Yorkers to invest in casino for only $ 500. How is this switching of the dynamics of wealth and ownership in the city?

We just put that in your shoes. We are people and so see you alone. We see each other like people in the community and what communities need. In this case, why one can’t live near or in Bronk, they want to make it in a minute, it doesn’t mean that it doesn’t mean it’s not like it’s like it doesn’t mean it’s like it’s not like loss. Imagine that as one fund and regardless of money that everyone deposits into that investment in the casino.

That’s right (Cadre partnership) something we thought would be good for what we were about: people. It doesn’t just have to be rich people who are on Wall Street or Blackstone – they are great – and Goldman Sachs or anything else. There are people who do not have enough money to be part of any type of investment fund, so it is the possibility that only regular Neworker is part of it.

There seems to be a good fist of New Yorks against the casino. You touched yourself how you talked to Mannhattan residents and that there was irresistible support for the project. How do you make sure that all locals know about these opportunities that are in place?

I don’t think we have a gorma community. What we have is honestly one thrust that is shubert. The Shubert Organization owns 17 of the 41 Theaters on Broadway, so he had a very nice situation for some time, and his organization owns organizations protesting against casinos, because they do not want to share. They think it will kind of cannibalize their business, which we disagree with totally.

They are with such a movement, but I do not believe that real human beings living in buildings – not rich people who possess theaters – are those who are against the casino. We have our own pulse in the community and talked to communities and all are very supportive or neutral. They know it’s coming to New York. The way we said that “, guys, it comes to New York. If we get this permission and we don’t talk to you and we don’t know what we want to do anything about nothing we can do anything about nothing we can do anything.”

So I think any permission given in New York should come with the responsibility to take care of the community. Public officials who give permits, they have so much power, but they are there within a given time. They go, and then people remain to live in the same buildings for 25 years, and they will be performed all these decisions. So, it should really be playing at the door and talk to people. Sometimes what it means to hear things that – that I talked to us about things you would usually talk to the mayor! But it was interesting … It’s about hearing them and realized how much we can set aside for every concern.

Yes, I think you’re throwing a wide net here. You have a relief of student debt, achieving mental health, the possibility of education of art. If you are approved, how will you ensure responsibility and transparency in the delivery of these benefits community?

The way we put it in our application is that our permitted contrast We give us and write these checks. For example, for the LGBTK initiative, we provide five million dollars at Callen-Lord. We just put money in your hands and they agreed with us. We have an agreement with them in writing about what they will do with that money. So we did it with each of them, and beauty is, let’s say we get permission tomorrow, the day after we pay. We don’t have to build our casino nor do we work in order to pay for money. That would be the fastest money for the community country.

What would you say to the residents who are concerned about this casino?

If permission is given permission to us – and I understand your concerns, because I hear them in the last four or five years of different people – if anyone has any doubts, we will be a far best partner to have far. Since we will worry, not just for today, we will take care of the life we ​​are there. These are the types of partners we are. If we get permission, we would like to cooperate with you and facilitate your concerns as much as we can.

Honestly, one thing I would like to say is that it is with everything that happens with a political climate, I think it is more important than ever to get private job in contact with the community and works with each other. Many of these organizations lose grants and loss of support because the government is just not what she gave. It is time for private companies to be amplified and do what is right for the community and we will be.



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