Apple’s live translation talks about practicality rather than culture

Apple wants you to believe that the future of the trip is properly fitting in your airlines. In Apple’s event “Awese Dropping” event 9. September, the technical giant discovered Airpods Pro 3Introduction of functions like Sensitive to heartbeat“The best” world “active noise cancellation and warm Live translationThe characteristic that allows you to hear another language immediately translated into your own, in real time.

It sounds magical on paper. In practice, something about it feels … excluded.

There is a strange rejectless vibe to talk to someone when you just tell your mother tongue and keep the phone with someone to read. Maybe it was a great but heartless marketing video, but my whole exchange made me bristles. Instead of connecting and “bridging cultures”, it seemed a high-technical way of retaining distance.

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This is not the first time that Apple tried to rebrand it planes as “social equipment” instead of small white shields that we set between them and everyone else in the world. Last year, the company has written hearing help as evidence that airlines could help you “better hear the world.” This year it is “hear the world translated”.

But the subtext is the same. Apple sometimes doesn’t just want air air in your ears. He wants to be socially acceptable in every situation, even those who usually require real human engagement.

And that raises a bigger question for me: Isn’t that the opposite why we travel?

Isn’t the point of research – or just human interaction – discomfort and growth that goes out of it? Wrapped greetings, little smiles when someone corrects your emphasis, a clumsy dance of communication without guarantees. All these moments force stronger connections through cultural borders. Live translation is crashing it. This converts the messy beauty of human interaction into a sterile transaction without friction.

Instead of immersion, there is a linguistic filter for you to bypass it.

Look, some of the translation drives cannot be rejected. Accessibility of passengers with language barriers is huge, especially in emergencies or medical contexts. But Apple’s marketing shines for compromise.

It doesn’t just understand each other. It is about what is lost when outsources fighting and deep strength of interaction with other cultures in a pair of ears. There is a very realistic possibility that the future of travel does not remain leaving your comfort zone.

Live translation will be champual as futuristic … and in a way it is. But I can’t destroy that instead of bridging cultures risk building a balloon. And in that bubble, only your language speaks.

Proters for The Apple Airpods 3 Pro Start today, with ear ears that are expected to be delivered in 19. September.