Apple thinks orange is new black. Is not

Apple’s new idea for iPhone 17 Pro It’s simple: color is the same color as Cheeto dust, construction cones and that one Nissan ever always saw tragically in the empty walk in Lots car. Apple can call it “cosmic orange“But there is absolutely nothing unbound about it.

Yes, Iphone PRO has officially crazy orange … and, I think we should pretend this is exciting.

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The colors can work. Ferrari Red? Iconic. Deeply midnight blue? Elegant. I really really like the iPhone 16 that is Barbie Pink. But a fluorescent car sign of orange? It is a statement that will look like a seasonal prop for remaining from the other about another three months from now on. Or, as my editor pointed out so much, it seems to be pushed by that chef his alma materThe terrible palettes of the color at an innocent smartphone-which has a population of the world.

A new color job does not fix the old story. Under Tangerine Shell, it’s the same iPhone Pro formula – a little better cameras, a slightly better battery, a bit more expensive. Apple knows that the innovation list does not extend the jaws, or, good “Pack“This year, so it leans against the shock value. You don’t buy an orange iPhone for subtlety. You buy it because you want people to notice you (and then perhaps calling you your taste).

Here’s my real problem. The iPhone has always been in connection with equilibria. Style and substance, hardware and design, beauty and brain. With orange, Apple does not offer either. It is loud without stylistic and ungodly without adding a substance. This is not a brave minimalism. It’s a cosplay pumpkin.

And the part that makes me the most sanding gear is that Apple gathered the colors before. The rose gold was iconic And the iPhone 12’s purple was fresh without sticking. Even the red was graceful the product.

But who remembers Yellow iPhone 14? No one. Or at least they don’t remember any apparition of love. That color felt as an experiment for RELAK for apples from 1. days.

Instead of double on the road-cone chic, why don’t you give us colors that people actually want?

Gody years of begging the essential green iPhone and Apple finally gave us this Regular iPhone 17 SettingsBut not for a professional. Cobalt would be a change of welcome, or the hell, Give us any blue color that is actually blue. Even Matt Bronze felt a premium. Apple is a company that obsesses rename, but somehow its most wanted ends never see the light of day.

Apple will spin it as a lively new personality for your iPhone. In reality, it is a marketing trick dressed as courage. Real courage pulls the orange iPhone at a meeting five years from now on and convincingly anyone that still looks good. (I’m deeply sorry for my CNET colleagues who like shade of oranges. I hope you will still like me after I read this.)

I’ll give you one thing. At least when you put it down down on the street, you’ll quickly find it. It will be a thing that shines like a sign of danger.