Ford burgles a new ad campaign in the middle of independence across the industry

Prize On Wednesday, she translated a new advertising campaign that the company said to mark the “fundamental shift” in her branding strategy – and comes as a car industry is engaged in great insecurity.

A new car strategy, called “ready, ready, Ford,” exceeds the first commercial of the vehicle, said Ford, and instead focuses on people who buy their cars. This includes four basic promises: ability, passion, community and trust.

The auto-industry faces key crossroads as companies deal with the president Donald TrumpTariffs and the overall move of consumers in consumption. In spite of uncertainty with various Sectoral tariffsTrump’s automatic tariffs remained more or less unchanged, with 25% tariff fee to imported cars and car parts.

Timing said the neck was the main marketing officer of Lisa Materazzo, intentionally.

“The auto-industry is in the middle of a historical disorder. We have happiness in the sense that Ford has an incredible history of 122-year-old competition,” she said. “So that’s why we felt like there was no better time to double our dedication to our brands and our consumers than now.”

Materazzo said that the company was dealing with extensive research on the eve of rollover, finding a common topic of insecurity and consumer anxiety due to a number of factors, including political climate and economy.

“The other thing we found is that consumers are surprisingly optimistic and resistant, especially when they feel authorized, and they seek brands that move through this uncertainty,” she said.

Ford is long colorful His American root and declared it “most US car manufacturer. “This identity is now crucial for the car manufacturer’s brand, said Materazzo and builds at the American campaign, which offered the prices of employees to all consumers soon after the tariffs initially announced.

The new strategy aims to take advantage of Ford iconic mark while signals that the company car enters a new era, Materazzo said. He will re-unify all Ford global brands in decades within the new campaign, allowing the company to “very consistently be represented around the world,” she added.

“To Q1 of 2026. year, all our global markets will be on the market with” ready, set, Ford, “said Materazzo.” Most of them will do it via K4 this year. “

First reversing the ad starts in combination with this week’s football match on Thursday Thursday, because the car manufacturer aligns with the NFL season, one of the largest Moneimari For commercials leading to Super Bowl.

During the ridiculous pandemic Auto-Industry It was significantly dragged back on advertising and marketing budgets as dealing with the number of supply of a company’s pantry without enough vehicle for sale. Many machines returned to advertising During the NFL season last year, because the levels of the stock of the vehicle returned to several normal levels.

Even as a macroevironment, they signal insecurity, Materazzo said that the company is focused on continuing to deliver on his legacy and invests in her brand.

“The industry is currently in the middle of the transition. I don’t think it will survive all the brands, but they will not only survive, but they will be those who recognize that one of their most valuable means of their brand,” she said. “And if you don’t invest in your brand, you really really endanger your job.”